How to Make Sure That Your Startup has an Engaging Website for Your Audience

Building a website is more than putting together some text, images and video with a couple of contact forms. While that may have been okay 10 years ago, today’s website is about the customer experience, and to provide a great one, you have to engage your customer. Another thing to consider is a recent survey which […]

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Reasons Your Startup Might Need to Consider Business Insurance

While you’re busy planning, hiring, and marketing your new business, insurance may not even be on your radar. But, it should be. From the minute you launch your startup, you open yourself up to risk. Just think – one lawsuit or unforeseen event has the ability to demolish your startup before it begins. Business insurance […]

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How Startups Can Leverage Email Marketing

Do you have a marketing strategy for your startup? Is email marketing at the top of your list of things to do? If not, it should be. Email marketing is a powerful and cost effective tool in your arsenal. With more than four billion email accounts worldwide, and more than 72% of U.S. online adults […]

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How CEOs Can Delegate More Effectively

How CEO's Can Delegate More Effectively

John C. Maxwell, internationally recognized leadership expert, said, “If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate.” While delegating sounds like an easy enough task, that isn’t always the case. Many CEOs struggle with delegation. To […]

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What Startups Need to Know about PR

What Startups Need to Know about PR

Public relations strategies for startups vary from their established, big business counterparts. First, What is PR? According to Forbes, public relations is the persuasion business. They go on to say that the act of PR is trying to convince your audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. […]

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