The most important aspect of your business is the service you provide to new and current customers. In today’s digital age, where everything seems to be moving to automation, we pose and answer the question, “Is customer service automation right for your company?” In other words, can you add automation for the benefit of the […]

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Need Proof You Need HR? Here It Is.

Are you one of the many companies that needs a real, tangible reason to hire human resources staff? If you need proof you need HR, here it is. We’re going to look at period-underwear company, Thinx, and how their lack of proper human resources negatively impacted their business. Thinx: A Case Study Period-underwear company, Thinx, […]

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How Reviews can be Beneficial To Your Company and How to Approach Them

Did you know that 84% of people trust online reviews as much as a personal recommendation? This is what is known as social proof, and it’s why reviews are beneficial to your company. Yet, if you’re like most busy business owners, capturing reviews is the last thing on your mind. It’s time to put reviews […]

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Reasons Why Your Startups Should be Blogging

Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging. Other startups don’t see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely. Blogging is a long-term investment – one that pays […]

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Why Your Startup Should Consider Advertising on Facebook

Currently, Facebook is the most popular social media platform in the world with more than 1.94 billion monthly users. What’s more, Facebook users spend on average 20 minutes per visit, and they often visit more than once per day. Facebook is the place to be for most businesses, and it should be a large part […]

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