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Should Your Company Invest Resources Into Twitter?

Posted by Kanika Sinha

July 30, 2017

Social media is pervasive in our digital world.

It’s enhanced the way businesses can connect with their current and target customers. What’s more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers.

Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts.

In this article, we ask the question, “Should your company invest resources in Twitter?”

The Value of Twitter

Twitter is known as the “hashtag” platform.

Because of the hashtag, tweets have a stronger probability of going viral. This means more people are likely to share and retweet your content. Ultimately, this means more followers and more engagement for you.

The value of Twitter lies in the retweet, and the hashtag helps you accomplish this.

If you pay attention to the trending hashtags that are relevant to your business, you can piggy back on their success.

Twitter is Visibility

One reason to use Twitter is that your business looks up-to-date on the latest trends. It shows your interest in connecting with people in new ways.

Twitter is Instant

Have some news or information you want to get out quickly? Once you’ve established a following, Twitter is the way to go.

Tweets are more in-the-moment than posts on Facebook which stick around longer. So, if you have time sensitive news, use Twitter.

Twitter is a Networking Tool

Once you decide to go with Twitter, you want to spend some time listening to and then following influencers on Twitter.

You want to check in with the big names in your industry and listen to what they’re saying.

With Twitter, you have the opportunity to network and connect with the right people who can help you grow your startup.

Twitter Builds Your Business

A big perk of Twitter is that it lets you listen and learn.

Through the use of hashtags and Twitter search, you learn a lot about how people feel about your brand. You’ll discover what they like and don’t like so you can make improvements.

On Twitter, you have the opportunity to engage with your customers and build your brand voice to attract your target audience to your company.

Questions to Ask

Before investing resources into Twitter, ask yourself the following questions:

  • Does my target audience use Twitter? Look at the demographics of your target customer and compare it to the demographics of Twitter.
  • Can I handle the amount of tweets necessary to stay active on Twitter? Unlike other social media platforms, you’ll want to tweet at least several times per week. In addition, you must be available to answer any questions and attend to comments.
  • Do I have a budget to spend on Twitter advertising to grow my business page and increase my reach?

To Conclude

So, what does your startup have to gain by being on Twitter?

With more than 150 million daily active users, Twitter has a lot to offer your business in the way of relationship building and being seen by large numbers of people.

Twitter allows you to succeed within a 140-character word count (the number of characters you’re allowed to use per tweet).

You have the ability to see these benefits when your startup uses Twitter:

  • Grow your target audience..
  • Engage quickly, multiple times each day with your audience.
  • Be always on-call. Twitter is a 24/7 platform.
  • Build trust and loyalty with your followers.
  • Use Twitter ads to promote your business.

To make Twitter work for your business, you want to do your research to learn if it’s compatible with your products and services. Make a plan for how best to reach your audience on this platform.

Once you’ve created a tweet strategy, you can begin. Be sure to check your analytics and adjust as necessary to reach the most people.

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.

Image: on Unsplash


Kanika Sinha
Kanika Sinha

Kanika is an enthusiastic content writer who craves to push the boundaries and explore uncharted territories. With her exceptional writing skills and in-depth knowledge of business-to-business dynamics, she creates compelling narratives that help businesses achieve tangible ROI. When not hunched over the keyboard, you can find her sweating it out in the gym, or indulging in a marathon of adorable movies with her young son.

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