What startups need to know about PR

First, what is PR?

A startup PR strategy

Why do startups need PR?

Hiring a PR firm

• A large PR firm. You can expect hefty fees with this route, so it’s best saved for established businesses or startups with a large cash flow.
• A small or midsize PR firm. These agencies come with 10-50 employees and are best for businesses with budgets of at least $10K per month. Again, probably too much for a small startup with a limited cash flow.
• Boutique PR firms. A more affordable option, these firms usually employ two-five people who want to provide a more personal touch for their clients. Budget at least $5K per month for their services.
• Independent PR contractors or freelancers. Another good option for many startups, you can hire these people short term. Rates vary widely, but plan to pay between $1-10K per month for their services.
• You as the PR person. If you have the time to dedicate to PR, and you’re willing to learn as you go, you can undertake your own public relations. Consider looking to your board members or investors for advice as to how to move forward.

What should a startup tackle first?

• Write press releases and disseminate them.
• Write blogs on your own website and guest blog on the websites of others to increase your online reach.
• Arrange meetings with area journalists. Either you, your PR company, or your executives should meet with them as well.
• Join local PR groups or other networking groups in your city.
• Build relationships with the media and establish yourself as an expert so you can position yourself to appear on TV or radio programs or in your newspaper.
• Plan and conduct events for the media and the public.
• Use social media to promote your business and build your brand.
• Consider other digital avenues such as publishing white papers and videos.

Final thoughts

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Author

Kanika Sinha

Kanika is an enthusiastic content writer who craves to push the boundaries and explore uncharted territories. With her exceptional writing skills and in-depth knowledge of business-to-business dynamics, she creates compelling narratives that help businesses achieve tangible ROI. When not hunched over the keyboard, you can find her sweating it out in the gym, or indulging in a marathon of adorable movies with her young son.