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What to Do with Big Data Once You Have It

Posted by Tasnim Ahmed

October 12, 2020

As a business owner, you've surely heard about the benefits of "big data," but even as you work to compile this information, you may not know how to use it to drive your business forward.

Background: Big data is a combination of structured, semi-structured and unstructured data that can be mined for information and used in many analytics applications. Companies can use big data to make their operations more efficient, provide better customer service, create personalized marketing campaigns and, ultimately, increase profitability. Once you have data, you can apply various analytics tools and techniques to gather intelligence for making informed decisions.

Here are some of the best ways entrepreneurs can leverage big data to grow their businesses.

Customer Communication

With the help of data mining and natural language processing, you can convert unstructured data into structured data that can be analyzed to find trends, patterns and connections. Monitoring customer behavior and market patterns can help businesses connect more effectively with their target audiences.

Create Personalized Offers

You can utilize marketing data to create personalized offers, such as discounts and promotions tailored to a specific customer or group. This can enable companies to identify and respond to negative comments on social media, forums and communities. You can also offer customized products and services based on the location data of customers.

Manage Risk

Big data can provide businesses with predictive analytics that can help them acquire an intelligent risk foresight. With this knowledge, it's easier for companies to implement risk mitigation strategies. You can also analyze the risks associated with different business practices by applying data visualization tools.

Identify Trends

Businesses can use big data to identify trends and gain insights into what their customers find interesting or compelling. Since big data leads to predictive analytics, it allows you to stay up-to-date on the latest trends and developments in the industry. Businesses can also use this information in product research and development. From customer behaviors to buying patterns, big data can help you analyze how trends will change over time.

Track Leads

By tracking leads generated from different marketing platforms, you can make informed decisions about what will be successful in the future. This can help you identify which sources generate the best leads. You can then allocate more of your budget toward those channels. You can maximize your marketing strategies for email campaigns, social media engagements, company blogs or other channels by analyzing the previous marketing results.

Automate Routine Tasks

Big data provides you with the ability to scan and analyze long reports and documents to identify and compare results. Automating repetitive tasks can help you cut costs in terms of time and money, as well increase efficiency, productivity and return on investment.

Design Effective Marketing Campaigns

Big data can help you drive effective marketing programs and make informed decisions about the business. You can use marketing data to improve or produce highly-customized marketing campaigns if you’re interested in targeting a specific segment.

Improve Business Operations

Big data can help you understand and improve business processes so you can reduce wasted money and time. The data can also help you automate your industrial settings, like factory production lines. Big data has been adopted by most of the business sectors to help them become more automated and efficient.

Better Understand Customers

By analyzing data from various marketing platforms, you can gain insights about your target markets. Using machine learning algorithms, you can target individuals based on very detailed specifications. You can even create marketing programs that target smaller groups and then track the success of these programs.

Analyzing marketing platform results can help you better understand your customers by revealing their demographics and purchasing behaviors. It will also allow you to create customer profiles and buyer personas for targeting specific audiences.

Optimize Marketing Strategies

Data is key to understanding your customers and market – the more you know about your customers, the better you can serve them. Tracking social media interactions can help you optimize your marketing strategies.

Find, Retain New Customers

Companies are using big data to learn their customers' buying patterns and drive them toward a sale or conversion. You can also leverage this data for finding new customers, increasing customer retention and providing value-added services.

Predict Sales Trends

Big data can help you offer products based on customers' buying habits, such as time of purchase, online or offline preferences and customer ratings. You can use customer insights to customize your sales strategies.

Get the Right Tools

Big data can provide you with marketing analytics and other relevant information in a consumable and actionable manner. It also allows businesses to find the best technology and tools which could boost the security of sensitive data.

Evaluate, Manage Performance

Tracking and reviewing data from business processes helps you evaluate the performance of the overall process. It can also help you find which steps are performing well and which need to be optimized. Data analysis can also help you support and improve the performance of employees, players or any specific vertical.

Innovating Products and Services

When you know about your customers, you can design products or services that fit their needs. Harnessing big data is one of the best ways to collect and use feedback to make the necessary changes in your products or services. It can also help you boost your customers’ satisfaction by serving as a guide to design customer responsive products and services. With the right database, you can analyze and determine the features which your customers want the most.

Recruit Talent

Big data can improve the efficiency of the hiring, training and onboarding process by evaluating individuals' education, experience, skill sets, job titles, certifications, and geography. You can then match those characteristics to the requirements to identify the best candidates for a position. Utilizing big data can help you measure staff satisfaction and productivity. You can also access all the information that you need for understanding and improving your workforce.

Know Your Competition

Big data can help you outperform the competition with data-driven strategies. Businesses that use big data effectively can make faster and more informed business decisions and stay ahead of competitors. With big data, you can also get to know your competitors and figure out businesses compatible for partnerships.

Enhance Data Safety

Big data tools allow you to map data movement throughout its lifecycle. With this information, you can analyze all kinds of internal threats and keep sensitive information safe. This makes it easy for businesses to identify fraud when it occurs, thus keeping operational risks at a minimum.


Tasnim Ahmed
Tasnim Ahmed

Tasnim Ahmed is a content writer at Escalon Business Services who enjoys writing on a multitude of subjects that include finops, peopleops, risk management, entrepreneurship, VC and startup culture. Based in Delhi NCR, she previously contributed to ANI, Qatar Tribune, Marhaba, Havas Worldwide, and curated content for top-notch brands in the PR sphere. On weekends, she loves to explore the city on a motorcycle and binge watch new OTT releases with a plateful of piping hot dumplings!

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