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How CFO Services Can Enhance the Financial Health of Startups

Posted by Tasnim Ahmed

October 19, 2020

Many startups avoid bringing on a CFO because they don’t realize they need one, while some other business owners think CFOs are only for huge mega-companies. But startups can grow faster if they have someone who knows their financial goals and can help map out a plan to achieve them. A CFO can play a critical role in strategic decision-making to help startups prepare for the future and optimize their processes.

Entrepreneurs who want the security of a CFO’s advice but don’t want to hire someone full-time can benefit from using an outsourced CFO. Outsourcing CFO services can have many benefits, from improving financial stability to implementing strategies and bringing credibility to the startup. Businesses can enjoy strong financial health by utilizing CFO services and expertise. These professionals can help startups create forecasts, project income and plan out future progress.

The benefits that an outsourced CFO can bring to small- and medium-sized businesses are essential to growth. Generally, a CFO can run the entire finance department of a company. But without prior knowledge of a CFO’s role and responsibilities, it might be difficult for startup founders to understand how outsourcing CFO services can help them grow. Therefore, we’ve listed all the benefits of outsourcing CFO services that can help entrepreneurs enhance the financial health of their startups.

Report Analysis

The more data-driven your startup is, the more likely it is that you will foresee opportunities and anticipate errors in advance. A CFO can review a company’s data to determine its operational efficiency. They can use that data to help you drive business growth and improve productivity. Startups need CFOs’ guidance, particularly if they’re getting investors, and they need someone to analyze the data to make operational improvements.

Hiring a full-time CFO typically comes at a very high price. Therefore, outsourcing CFO services can be a financially viable option for startups looking for expert guidance. An outsourced CFO can provide you with in-depth financial analysis and reporting, such as cost-benefit analysis and profitability analysis. A CFO services firm can also interpret your financial data regularly and help you identify your company’s key metrics so you’ll be able to determine a reporting schedule for ongoing monitoring.

Fulfill Audit Requirements

Outsourcing CFO services can provide a business with strong benefits in case an investor requires an audit of a startup from a third party. Since the CFO is not working at the company on a day-to-day basis, investors have more confidence that the reports are unbiased. Outsourcing is also helpful because an outsourced CFO doesn’t have an emotional connection with staff members or particular departments.

Create Custom Reports

An outsourced CFO can provide you with a financial report every month. They can also prepare custom reports, profit and loss statements, cash flow statements and balance sheets. The reports show industry-specific key performance indicators (KPIs) and benchmarks in an easy to understand manner. A CFO can also help you achieve and measure your goals.

Forge New Relationships

A CFO is a highly experienced professional who can not only effectively manage your business’ finances but can also be the financial spokesperson of your company. CFOs can build new investor and customer relationships, establish core financial processes and reporting requirements, and create a path to growth for your startup.

Outsourcing CFO services can ease the process of interactions with external investors, bankers, board members and other stakeholders. Further, you can also benefit from the outsourced CFO’s network, as well as gaining a vast knowledge of their best practices across sectors.

Tax Planning and Compliance Adherence

CFOs are trusted advisors who can help startups maintain compliance with the latest tax rules and regulations. Outsourcing CFO services can help you ensure compliance with government policies for your business during every transaction and funding round and can guide you during tax planning periods.

Build a Scalable Infrastructure

A CFO can help a startup build a quickly-evolving environment that will support the business as it grows. Outsourcing CFO services can help you create a scalable financial system from payment processing and payroll to cost analysis projections.

Generate Data-Driven Insights

A CFO can oversee data collection such as accounting, consumer behavior and much more to generate the data-driven insights that startups need for making informed decisions. They identify which business activities can drive changes, such as inventory turnover and sales, to identify actionable insights.

With outsourced CFO services, you can ensure and assess the quality of the financial and operational data drawn from various sources. Maintaining data quality can help you define a data analysis-based strategy for your go-to-market plans.

Manage Fundraising Processes

Taking too long to outsource CFO services will not leave you enough time to understand your business before fundraising or IPO (initial public offering) activity begins. A CFO who has good relationships with investors can play a vital role in raising funds for your business. They are involved in preparing and pitching financial projections to potential investors and convincing them of the reliability of these projections. That means if you are expanding into new geographies, products or services, your CFO can help you establish new connections.

Financial Planning

When a startup decides to go public or to merge with another firm, the CFO can develop and implement strategies to deal with rough financial periods and sudden growth to ensure a smooth transition. An outsourced CFO can help a startup perform the following financial planning functions:

  • Finding methods to obtain startup funding
  • Setting company goals
  • Conducting market research and analysis
  • Drafting a sales and marketing plan
  • Setting up an accounting and financial management system

Risk Assessment

Outsourcing CFO services can help senior management members of a company consider operational and financial issues and weigh the potential risks before implementing new technology solutions. An outsourced CFO can assess, manage and organize processes to avoid procurement or operational risks, such as late payments, misplaced inventory or misuse of corporate assets.

Trusted Reporting

Business reports are essential tools that can help startups in their everyday decision-making processes. An outsourced CFO can analyze and interpret the financial data of a company to identify the next steps and how to implement them. A startup is more likely to thrive when the reports are thorough, accurate and provide meaningful insights.

CFOs can help startups set their budgets by providing monthly management reporting, KPI reporting, tax reporting and investor reporting. Thus, the CFO’s work helps early-stage businesses attract investors with accurate financial reporting.

Strong Forecasting

CFOs can develop financial forecasts for your business by capturing cash flow information and analyzing customer payment patterns. By outsourcing CFO services, you can ensure that you have sufficient resources to meet your business goals and best utilize the opportunities.

Minimize Overhead Costs

CFOs can ensure that your limited cash resources are deployed effectively and that they’re in line with the company's strategic objectives. An outsourced CFO can manage your expenditures on workforce and technologies, and monitor the factors that affect success.

Formulate and Execute Company Strategy

Outsourcing CFO services can help you formulate pricing or product policy based on the company strategy, competitive conditions and market environment. A CFO can assist startups with long-term planning, scenario analysis, international expansion, acquisition decisions and many other higher-level plans. They can also create a financially viable strategy to help you achieve the long-term financial goals of your startup.

Develop a Sales Compensation Plan

An effective sales compensation strategy can motivate the sales team to hit targets aligned with the company's interests. Your outsourced CFO can regularly review your sales compensation policy and ensure its effectiveness concerning sales quotas, commission rates and performance incentives.

Improve Business Processes

CFOs can improve various business processes, including the month-end reporting timelines, credit and collections processes, client onboarding, reducing lead time to revenue and increasing lead generation. Outsourcing your CFO services can help you analyze and update marketing strategies to maximize the ROI of your marketing expenses. With an outsourced CFO, you can also free up your time to drive innovation and product development, leaving financial matters to the experts.

Strategic Capital Allocation

With outsourced CFO services, you can make decisions on how to allocate the company's funds based on how the business works, the value proposition to clients, cost drivers and the market. An outsourced CFO can help you spend that money wisely to achieve sustainable and efficient growth.

Cash Flow Management

Typically, CFOs have years of experience in cash flow management activities due to their work in multiple roles within the finance function. They are often experts in relevant finance and accounting issues, such as financial regulation, international accounting or capital structure. Many also have advanced accounting degrees or experience at auditing firms.

Beyond the general certifications and experiences associated with the role, a CFO is typically well versed in budgeting, forecasting, financial reporting, and monitoring expenditures and costs. A highly skilled CFO can bring experience and insight to help startups scale effectively to meet a changing business’ demands. They’ll keep an eye on cash flow and can make recommendations on how to improve in that area so you always have money on hand at all times.

Plan Future Progress

A CFO can read and analyze your balance sheets to forecast your business’ growth trajectory. They can also guide you on investments, hiring plans and overall financial management of your organization. Therefore, the CFO can help you achieve business goals, ensure streamlined functions and generate sustainable growth.

An outsourced CFO can use your previous financial data to predict how the company will perform over the next months and years. Therefore, they can project your revenues across all key verticals, estimate how your sales expenses will grow, and calculate how many salespeople you’ll need to meet revenue targets.

Financial Projections

With the CFO’s expert knowledge of accounting and bookkeeping, you can keep tabs on expenses and make projections of your future income. As your business thrives, an outsourced CFO can help you scale your services from merely monitoring transactions to financial analysis to handling your complex transactions correctly.

Financial projections depict the revenue potential of your business and help attract investors. They also form the basis of your budget and indicate the amount of investment that the business needs. Outsourcing CFO services can provide you with the opportunity to work with a finance expert to make realistic predictions about the future of your business.

Review Customer Contracts

An outsourced CFO can advise business owners on how to negotiate for more profitable contracts. They can also identify potential risks that could end up costing the company money and assess whether the contract terms are in your best interests.

Strategy Building

A CFO can help you build a growth plan based on valuable information and customer analyses. By outsourcing CFO services, you can implement and improve best practices for the unparalleled growth of your business. In times of economic uncertainty, a CFO can help you plan your financial roadmap — be it financial restructuring or a recovery strategy. Creating a long-term financial strategy for your business includes the following steps:

  • Generation of management reports
  • Sales and income forecasts
  • Development of budgets
  • Analysis of financial data
  • Determination of the impact of executive decisions

Preparation for Mergers and Acquisitions

If there’s a possibility of a merger or acquisition in your company’s future, your business plan should detail how growth will lead to higher profitability. An outsourced CFO is an experienced and cost-effective resource who can help you prepare a business plan for mergers or acquisitions. A CFO can advise your company whether to proceed with a deal or not. They can also help you make necessary changes in corporate structure and take other actions to make the transition smoother.

Scale Your Business

When you're ready to scale your business and you aren’t in a position to hire a full-time chief financial officer to forge the path, outsourcing CFO services can help you take the right steps that will lead you to growth. They can help you scale your business by:

  • Ensuring your financial infrastructure is ready
  • Building the most cost-efficient tax structure
  • Helping obtain financing or raising funds
  • Performing financial projections and risk assessment

By bringing an outsourced CFO on board, you’ll be in excellent hands and positioned for strong growth so your company can thrive now and in the future.


Tasnim Ahmed
Tasnim Ahmed

Tasnim Ahmed is a content writer at Escalon Business Services who enjoys writing on a multitude of subjects that include finops, peopleops, risk management, entrepreneurship, VC and startup culture. Based in Delhi NCR, she previously contributed to ANI, Qatar Tribune, Marhaba, Havas Worldwide, and curated content for top-notch brands in the PR sphere. On weekends, she loves to explore the city on a motorcycle and binge watch new OTT releases with a plateful of piping hot dumplings!

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