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Escalon and Early Growth Launch New And Done Branding to Better Support Their Leadership in the Essential Business Services Category

Posted by Escalon

July 15, 2021    |     3-minute read (539 words)

SMB’s, Startups, and Entrepreneurs Expected to Better Embrace How The Two Companies Help Relieve Them of One of Their Biggest Headaches – Back Office Operations

Palo Alto, CA – July 15, 2021 – Escalon and Early Growth, leading Essential Business Services (EBS) providers, announced today their “And done.” brand for both companies that strikes at the core of the biggest challenge for small businesses, mid-sized businesses, and startups – making sure back-office operations, such as accounting, HR, payroll, recruiting and taxes, get done and done right. The new branding was debuted today at the India COVID Relief Fundraiser virtual event that featured a panel of Who’s Who SMB and startup experts discussing business in a post-COVID environment, including Daymond John of ABC’s Shark Tank.

The new “And done.” brand centers on businesses being able to turn to Escalon and Early Growth to just “take that work off their plate and get it done for them,” said Anurag Pal, CEO of Escalon. The “And done.” moniker is captured in creative articulating it for both companies – “Escalon. And Done” and “EarlyGrowth, And Done.”

“I have led many SMBs and startups as an entrepreneur and while I am good at many things, I found quickly that my biggest headache was back-office operations,” Ruby Sahiwal, chairman of Escalon said. “So, that’s why we conceptualized Escalon around the idea that customers can turn to us and we’ll take away their pain. They can turn to Escalon or Early Growth and just get the work done without worry, without headache.”

Focal points of the new branding are the websites of Escalon and Early Growth. Both were overhauled to feature the new look and feel of the branding with a heavy emphasis on getting essential business services, AKA back-office work, done for customers. The new designs also feature a robust content library full of advice and tips for businesses of all sizes, along with an array of testimonials from some of Escalon and Early Growth’s 5,000 clients.

“We clearly own the Essential Business Services category and we want to continue that leadership,” said Pal. “That’s why we enhanced our branding to re-emphasize that as SMBs and entrepreneurs we get it. Back-office operations are essential but can be consuming, challenging. Eliminate the hassle and turn to our two companies to, well, get it done.”

About Escalon Services
Since 2006, Escalon has shepherded over 4,000 companies across many verticals and in 22 countries. We have helped businesses grow from one person in the garage to IPO and beyond, and we have been named to Inc. Magazine’s Inc. 5000 list three times over the past four years. We provide a one-stop shop for the integrated solutions we call Essential Business Services (EBS). EBS gives clients a seamless, audit-ready solution for Financial Ops, People Ops and Risk.

About Early Growth Financial Services
Early Growth Financial Services provides accounting, CFO, tax, and valuation services, supporting 18% of privately funded, venture-backed startup companies in the United States. With operations in Silicon Valley, San Francisco, Los Angeles, Austin, Chicago, Boulder, Seattle, and New York City, Early Growth’s customers include Indiegogo, TechShop, Quip Inc., Live Love Polish, Japan Crate, and 400+ other small- to mid-size businesses worldwide.

We provide you with essential business services so you can focus on growth.