Should Startups Invest in Native Advertising

Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, the ad looks just […]

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Pros and Cons of Investing in SEO

Pros and Cons of Investing in SEO

Before we dive in to the pros and cons of investing in SEO, let’s firmly define it. SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it’s simply how you get free and organic traffic to your website. Breaking it down even further, consider this example. Your […]

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It’s product launch time for your startup, and it’s time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You’ll find that the biggest advantage of the trade show is the increased exposure for your […]

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Traditional Marketing Tools Often Overlooked by Startups

For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing, pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools […]

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How User Generated Content Can Grow Your Brand

How User Generated Content Can Grow Your Brand

Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let’s define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures […]

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