March 26, 2017 | 4-minute read (740 words)
According to one study, social video generates 1,200 more shares than text and images combined.
This is the most convincing reason you should be capitalizing on Facebook video for relationship building with your customers.
Facebook Live allows you to connect with your followers using live-streaming video. Your followers can react to the video as it streams, asking questions and posting comments.
This increases your engagement in real time.
Let's look at how you can use Facebook Live to connect with your fans.
#1: Give Your Followers a Peak Inside
People love to see the inner workings of businesses, and that’s especially true of startups. Your business is a mystery, and your Facebook followers would love to get a behind-the-scenes look.
This creates a personal connection between your followers and your startup.
When doing a Facebook Live video highlighting your startup, make a plan. Think about what makes your business unique and design a tour. Highlight your strengths and show watchers what your startup is all about.
Interview your staff and have them connect with Facebook Live viewers. Showcase your products, your breakroom and any amenities you have for staff.
Consider what might be interesting to people on the other side of the camera.
#2: Host Q&A Sessions
Build buzz for your new product or services launch and host Q&A sessions.
Be sure to build hype beforehand so your audience is ready and waiting for you. Post the info on your website, send an email and share it on Facebook.
Q&A sessions provide a great opportunity for your customers to ask questions, make comments and voice their concerns.
You can even pose questions to your audience to find out what they think. It’s a highly cost-effective form of market research.
Take your Facebook Live benefits another step by incorporating the questions into blog posts, video tutorials and other downloadables.
#3: Promote an Event
Another way to use Facebook Live is to promote and announce your upcoming event.
Before you go live, make sure to create an event on Facebook. Then, create a post letting your fans know you have an announcement to make. Consider creating an ad on Facebook to make sure your post gets added reach.
You can then share the event in your Facebook Live video.
It’s a good idea to create a hashtag for your event, so you can use it in all of your social media posts.
Don’t forget to also stream your actual event using Facebook Live. It lets people who couldn’t come get in on the action and excitement.
#4: Showcase How-To Videos
Consider hosting a Facebook Live session showing your followers how to use your product or something of interest that ties in to what you do.
The key here is to find out what is of interest to your followers and what they need and want to know.
Keep your video short and to the point. Entertain questions and watch your engagement increase.
#5: Respond to Blog Comments
The last way startups can use Facebook Live to connect with their followers is by responding to blog comments and questions.
This allows your startup to address topics you know your audience is interested in.
Again, you want to pre-promote your Live video so your followers know you’ll be responding to their comments on your blog post in your Live video.
Facebook is the world’s most influential social media site, and with Facebook Live, you can up the ante when it comes to engagement.
While the live streaming interactions are beneficial to your startup, Facebook takes the marketing to another level.
Once your video has streamed live, it remains on Facebook just like a post does. Your customers can then watch it and react to it at a later date.
Facebook users can share the video as well, increasing its reach.
The possibilities for your startup and Facebook Live are endless. Get a jump start on the competition and start using it to connect with your followers today.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.
Image: Sticker Mule