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November 9, 2021
All it takes to read a QR code is a camera on a smartphone. And with the majority of the world’s population using a smartphone, QR codes have opened a new avenue for businesses to market and communicate with customers.
In a nod to the demand for touchless technology during the pandemic, the use of QR codes grew by 96% in reach from 2018 to 2020. Below we outline five ways that businesses can consider to leverage QR codes for marketing.
Note that customers who are not tech-savvy or who prefer traditional methods may resist adapting to the use of QR codes, so keep in mind that you should always offer an alternative for their benefit.
Guide customers who scan a QR code to your business’s:
Real-world use examples: Restaurant menus, orders, payments. – Retail promotions, product information. – Media sites, app downloads. – Travel booking details.
Over time, QR codes give businesses a wealth of information to tap into. Boost customer experience through QR codes by tracking the frequency of code scans and by using the data received through QR codes to assess customers’ locations and preferences.
Real-world use examples:
Regularly updating your QR code’s landing page and imprinting it on promotional products helps spur conversions. Consider using QR codes to:
Add a QR code to drive traffic from print media to your company’s website or social media page. This enables customers to “like” your Facebook page or to follow you on Instagram, LinkedIn and Twitter.
Virtual tours have become a popular way of using QR codes to connect users with a special place such as a historic site or art gallery while simultaneously following social distancing norms.
Real-world use examples: Provide users with a virtual tour of your business; route potential real estate buyers to virtual property tours.
Pro tips: Companies can further stand out by embedding their logo within the QR code to include its colors and pattern. Maximize scans by placing the QR code on sites such as your business’s check-in desk or front door; company service vehicle; thank-you cards; business cards and brochures; and employees’ smartphones.
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