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3 tech solutions that helped businesses thrive amid the pandemic

Posted by Celene Robert

November 3, 2021

Despite the disruption caused by the COVID-19 pandemic, more than 6 million businesses have emerged since March 2020, shows data from NPR. In this article, we discuss three technologies that have helped businesses to run remotely and affordably.

Self-serve kiosks

Self-serve kiosks are small, temporary, stand-alone booths that are used in high-traffic areas such as shopping malls. They provide a user-friendly experience to customers looking for products, services or information. Businesses can deploy kiosks to enable their employees to focus only on specific areas such as sales and marketing, operations management or customer service. For example, kiosks at restaurants can help visitors place their orders and pay for them.

When the coronavirus pandemic brought court proceedings to a halt, Minnesota Legal Services Coalition embarked on a $3.5 million project that deployed self-service kiosks to more than 250 locations in Minnesota to provide legal services.

Point-of-sale systems

Cloud-based POS systems are online software that allow businesses to process customer transactions and manage business operations. These systems can streamline the checkout process for customers, enhance sales reporting, manage inventory and track stock levels, among other things.

POS systems also let business owners access and update data such as inventory and sales reports from any location and time zone using an internet connection. They are easy to set up and cost less to install than local POS systems that require on-site servers.

Examples of popular online POS systems with cloud capabilities:

Square: overall cloud POS system
Lightspeed: cloud POS for store management
Shopify: cloud POS for omnichannel sales
Toast: cloud POS for restaurants
Vend by Lightspeed: cloud POS for building customer loyalty

Data analytics

A customer loyalty program's success often depends on how effectively it captures data, which can then be analyzed and transformed into actionable insights, a process also known as data analytics. Data-informed loyalty programs and marketing campaigns can enhance customer engagement and enable companies to extend their brand awareness and boost sales.

Capriotti’s Sandwich Shop is one such brand that has found success leveraging data analytics. Jane McPherson, Capriotti’s senior vice president of marketing, said the company uses data analytics to shape its sales and marketing initiatives, improve its loyalty program and boost customer engagement.

“We communicate with consumers via an app push message, SMS message or email message,” McPherson said. “We engage with them in the way they want to opt in and participate in our campaigns.” Meanwhile, the company uses data analytics to convert browsers into buyers with the help of digital advertising campaigns on social media, YouTube and via Google searches.

The vital steps taken by Capriotti’s to make its digital transformation successful included enabling customers to order by scanning a QR code and then pick up the order outside of the store, along with using switchboards that provide CRM tools to help the chain upsell.

Other efforts include using omnichannel marketing and customer segmentation to reach different segments of customers, adding a layer of customized user experience on top of customer data, prioritizing customer segmentation and email- and text-based loyalty campaigns, and encouraging customers to participate in marketing campaigns, she said.

Author

Celene Robert

Celene heads up the marketing at Escalon. Passionate about helping companies grow their business, she spends her days finding new ways to bring essential business services to startups, SMBs, and growth-minded companies. Based in the PNW, she’s the proud owner of 8 pairs of Birkenstocks and a sassy, cuddly cat.

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Technology & Security

3 tech solutions that helped businesses thrive amid the pandemic

Self-serve kiosks

Point-of-sale systems

Data analytics

Author

Celene Robert

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