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Should Your Startup Be Utilizing Video Interviews?

Posted by Neha De

December 30, 2019

To thrive in a competitive job market and get the best talent for your startup, there are some tricks to finding these candidates.     

Because hiring the most skilled people is key to scaling your startup, you want to leverage the newest technologies and think outside the box when going through recruitment.     

One of our favorite strategies for finding the most qualified people is to use the video interview.     

In this article, we ask and answer the question, “Should your startup be utilizing video interviews?” Let’s look at the reasons why.   

It Provides More Consistent Interviews

When interviewing people face-to-face it can be easy to get off track. You may forget to ask the same questions of everyone.     

Or, you may have several people conducting the interviews, creating the same inconsistent scenario.     

Yet, if you send candidates questions, and they record their answers, you ensure everyone gets the same questions for ensured consistency.     

This makes your eventual hiring easier because you are comparing exactly the same questions. You are consistent across the board.     

As an added bonus, it makes the hiring process fairer for your candidates because they can all answer the same question.    

It Creates Convenience 

Your best candidate might have a current job and be unable to leave it or take the time to come interview with you.   

So, when you do a pre-recorded interview, you provide a layer of convenience for them.   

This means you now have a better ability to acquire the best candidates.     

It Allows You to Test Their Technical Savvy 

In our digital world, you want to ensure your new employees are tech savvy regardless of their new position.     

By having them record their interview answers, you can see if they know what they’re doing and can navigate a computer well.     

It Allows You to Observe Body Language

In-person interviews are hard when it comes to looking at body language because you’re busy listening for their answers.     

When you have a video interview, you can watch the candidate's body language, see their facial expressions, and note their overall experience.     

You can sit back and watch for subtle cues. You’ll see how relaxed they are, and whether they prepared for their interview.    

It Puts You on the Cutting Edge

Offering a video interview format sets you apart from the competition and lets candidates see you are on the cutting edge.     

You show potential new hires that you are open to new ideas and new ways of doing business.     

This encourages the best candidates to want to work for you and shows them that you believe in setting the best work environment for your team.    

It Reduces the Hiring Time Frame

When you get a numerous number of resumes, and they all are promising candidates, you are looking at days of face-to-face interviews.    

You also may end up juggling the schedules of your candidates as well as your co-interviewers. The whole process can become a scheduling nightmare.    

Pre-recorded video interviews can relieve much of the hiring stress because candidates can answer your pre-given list of questions on their own time, record, them and send them to you.     

Then, your team can get together to review them or look at them on their own.    

This allows you to screen a larger number of candidates in a smaller amount of time.     

Final Thoughts

Ultimately, using a pre-recorded video format allows you to find the best candidates from anywhere in the world.     

You can hear from people at any time as well.     

This enables you to find a diverse team and find the most skilled and qualified people to work in your startup.     

You can source your talent on a world-wide schedule which enables you to scale your startup more quickly.    

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.    


Neha De
Neha De

Neha De is a writer and editor with more than 13 years of experience. She has worked on a variety of genres and platforms, including books, magazine articles, blog posts and website copy. She is passionate about producing clear and concise content that is engaging and informative. In her spare time, Neha enjoys dancing, running and spending time with her family.

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