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How Startups Can Maximize Their Recruiting Budgets

Posted by Neha De

April 15, 2019


As a new company in the early stages, you may not have an excess budget for recruiting and hiring employees.

Yet, like any other company, you want the best talent. So, how do you compete for the most competent new hires without a big budget?

Let’s look at how startups can maximize their recruiting budgets so they can compete with established, larger companies.

Focus on the Web

It’s a given that before anyone submits a resume to work for your startup, they’ve  done a bit of internet research.

They can find a lot of information about your company online, whether you shared it or not. So, get a leg up and monitor your startup’s online presence.

This begins with your company website. It should be professional, full of the right kind of information and reviews. Your website should speak to not only your customers but to your future employees.

You want to take control of your story on the internet, and this begins with your website. Fill it with the right content, and you’ll keep the focus on the materials you publish.

Fine Tune Your Social Media

Your web presence extends into your social media platforms, and you can bet your potential candidates are visiting your business pages.

Another thing you can do to spend less money on recruiting is make sure that your social media accounts reflect your business.

Spend time on social media building relationships and creating content that matters to your audience. Be transparent and authentic.

When job seekers visit your page, they’ll see how much you care about your customers and instinctively know you’ll treat them well, too.

In addition, your candidates may get a sense of your company culture as well as your mission and vision. They might find they share your same values and are excited to apply for your open position.

A pro tip: don’t try to be on every channel when you’re just starting out. Pick the social media platforms that matter to your audience.

Once you’re more established, you can branch out and extend your reach into other platforms. But, to really extend your budget, pick two or three to concentrate on.

Overhaul Your Job Descriptions

Not a writer? Find someone who is. This person can really help you craft compelling, interesting job descriptions.

Employees in the 21st century want to work somewhere that shares their same values and goals. Make sure your job descriptions convey this.

Say goodbye to the boring job description and make yours interesting and fun. This helps you stand out with the top talent and may just work to tilt the scales in your favor.

Leverage Your Current Team

If you already have a few team members in place, you can utilize them to spread you hiring message.

Word of mouth is incredibly important when maximizing your recruiting budget, and it’s never been easier than in our digital age.

Ask your employees to share your job opening on their social media accounts, group texting chains, and more.

This is especially beneficial because they give validation to your startup and can speak to how great it is to work for your company.

Not only is this advertising free, but it sets your startup brand apart from all the rest.

Final Thoughts

Finally, if you want to maximize your recruitment budget, get out and network.

Meet five-ten new people every week. Tell them about your startup. Let them know what you’re looking for in a new hire.

The key to networking is doing it all the time and not just when you need to hire someone.

This helps you build a pool of qualified candidates you can go to when you need to hire a new team member.

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.


Neha De
Neha De

Neha De is a writer and editor with more than 13 years of experience. She has worked on a variety of genres and platforms, including books, magazine articles, blog posts and website copy. She is passionate about producing clear and concise content that is engaging and informative. In her spare time, Neha enjoys dancing, running and spending time with her family.

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