Your startup has huge potential, and that’s not only for your business. It’s also for the team members you hire.
New team members can experience growing a company from the ground up, they can help you build a terrific company culture, and there’s often a lot of room for growth.
Yet, hiring can be one of the most difficult parts of running a startup. So, what’s a startup owner to do? One of the first things in your hiring process is to turn to your website.
In this article, we look at how a great careers page can improve a startup’s recruiting efforts.
It Can Be Your Hiring Hub
The goal of your career’s page is to attract, engage, convince, and convert. It’s much like one of your landing pages, except it’s goal is getting you people instead of products or services.
Your page can improve your recruiting efforts by making sure it can be found. Link to your page through social media. Also make sure to optimize the page with the right SEO keywords so you are easily found on Google.
Use attention grabbing headlines to make candidates want to keep reading. Keep your paragraphs short and use lists to make it easy to read.
Imagery is also key. Don’t use stock photos on your career’s page. Highlight your own people and use video for added benefit.
Bottom line – treat your page like your website’s best landing page, and you’ll find it converts well.
It Can Showcase Your Brand
One of your biggest marketing assets is your brand. Showcase this on your careers page to make a big impact.
Because your business is new, your company culture can be exactly how you want it. Be sure and convey this on your career’s page. It can be a driving force for attracting talent.
In addition, take care of the branding. Make sure you include the following on your career page:
- Your logo, consistent color scheme, and appropriate fonts.
- The job listing.
- A way for people to submit their resume.
You can also include photos of the interior of your office space, sections describing your departments and roles within them, current employee reviews, your startup values, mission, and vision, and details of the perks of working for your business.
It Can Provide Great Insight
One of our favorite things to see on a career’s page is a video. This is a great way to personalize your startup and draw people in.
You’ll find that video is a great tool for getting you more applications.
You have several choices when it comes to shooting recruitment videos: you can hire a pro, hire a freelancer, or do it yourself.
Whichever route you go, just ensure it’s not the typical recruitment video. This is your chance to get creative and really make your startup shine.
You can do the talking, and you can even add in some of your current employees. Let the video show your work environment – include work time and play time.
A recruitment video breathes life into your career page and lets prospective employees have an inside look before deciding to submit their resume.
Have the best careers page in your niche, and you are well on your way to hiring the most qualified, energetic candidates.
Your career page shouldn’t be an afterthought on your website. You want it to be attractive, informative, and enticing. It should explain your company and your culture as well as your goals, mission, and vision.
Optimize your website’s career page to improve your talent acquisition. Use the tips in this article, and watch the resumes start rolling in.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.