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How to make the 80/20 rule work for you and waste less time

Posted by Celene Robert

June 2, 2021

Do you feel like there’s never enough time in the day to accomplish everything you want? You may be focusing on the wrong areas. One way that many entrepreneurs stay productive on a daily basis is to use the Pareto Principle, also referred to as the 80/20 rule. The Pareto Principle rule is all about identifying and prioritizing the activities that help you reach your life and business goals.

The main point of the Pareto Principle is that each unit of input — effort, time, strategy — contributes to a specific output: revenue, productivity, efficiency. This rule states that 20% of your actions will account for 80% of your results for any given event. It suggests that you should prioritize your efforts on those 20% of high-value tasks, meaning goals and strategies, that can produce the best results. According to this principle,

  • If 20% of customers contribute 80% of profit, focus on satisfying these customers.
  • If 20% of bugs cause 80% of crashes or errors, fix these bugs first.
  • If 20% of the products contribute 80% of the sales revenue, optimize those products first.

Entrepreneurs can apply this rule to their businesses to achieve the following results.

  • Price a product appropriately (in a multi-product company)
  • Boost profitability, enhance productivity and increase efficiency
  • Improve time management by prioritizing problems, goals, and objectives
  • Elevate quality control through identifying root causes
  • Allocate time, effort, financial processes and human resources effectively
Now that you’ve got a handle on the Pareto Principle, consider the following ways to apply it in your business.

How can the 80/20 rule boost profitability?

The 80/20 rule suggests that roughly 80% of your business revenue is likely to come from 20%  of your customers. Based on this proposition, you can apply the rule for customer profitability analysis in the following steps.

Step 1:

Identify the most profitable customers by grouping 20% (high revenue-generating customers) together.

Step 2:

Put together a profile of your top clients and start looking for the type of client who fits the profile so you can have an overview of this high-profit customer.

Step 3:

Focus more on the 20% of your clients or customers that make up 80% of your revenue. Retain such clients, market to them and acquire new clients with a similar profile.

Step 4:

Shift customer purchases toward higher-margin products and service lines and discontinue unprofitable customer segments.

How to use the Pareto Principle in pricing products

Typically, approximately 80% of a company’s sales revenue comes from about 20% of its products or services. A firm dealing with multiple products can adopt more sophisticated pricing methods for those 20% of products that jointly account for 80% of total sales revenue. For the remaining 80% of products, the firm may use a cost-based pricing method.

Apply the 80/20 rule to optimize business networks

Business owners can take advantage of the 80/20 rule to reach their target audiences faster while drastically reducing the time and effort required. They can also use the following steps to focus on the 20% of investors that provide 80% of their business funding.

Step 1:

Identify the 20% of your marketing tactics that help you to reach the maximum (80%) target audience. Also, find out the 20% of your marketing messages that account for 80% of your campaign results.

Step 2:

Develop your marketing campaigns with 20% effective content. Focus more on the marketing channels and strategies that help you to reach your target customers or clients faster.

Step 3:

Figure out your customers or investors who benefit you most, and focus your time and efforts on developing and maintaining relationships with them.

Apply the Pareto Principle to enhance productivity

You must have clarity about your vision before prioritizing your tasks. You can effectively apply the Pareto Principle in the following steps to set your goals that can optimize your overall productivity.

Step 1:

Identify and prioritize goals that would have the highest impact on your life. In business, apply the 80/20 rule to identify inputs that are potentially the most productive and make them the priority.

Step 2:

Identify your productivity constraints and do something every day that enables you to overcome those constraints.

Step 3:

Start your day by working on the top 20% of high-value tasks. Focus on becoming competent at doing the most productive things in your field that contribute to 80% of your results.

How to Apply the Pareto Principle to Improve Time Management

Apply the 80/20 rule to use your time efficiently and effectively by implementing the following steps.

Step 1:

Identify the 20% of projects, tasks or commitments on your to-do list that you need to complete to hit the majority (80%) of your goals.

Step 2:

Once you identify the factors that are critical to your business’ success, focus more on the key result areas of your chosen field. Use your effort and time to prioritize the tasks that are most important to your business growth. Also, take time to analyze and eliminate the high potential errors or risks to your business.

Step 3:

Spend your time doing the activities that will help your business grow and delegate the less-productive tasks. For example, outsource back-office responsibilities like managing accounting, HR and finances that take 80% of the time and need related skills. You can hand off such tasks to someone else and use the available time to concentrate more scaling your business.

Remember, the numbers 20% and 80% are not exact statistics, just estimations. No need to worry if the figures at your firm are not exactly 80% and 20%. Your ability to identify and focus on the top 20% of tasks will determine your quality of life and the results you’ll be getting.


Celene Robert
Celene Robert

Celene heads up the marketing at Escalon. Passionate about helping companies grow their business, she spends her days finding new ways to bring essential business services to startups, SMBs, and growth-minded companies. Based in the PNW, she’s the proud owner of 8 pairs of Birkenstocks and a sassy, cuddly cat.

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