Get expert advice on every topic you need as a small business owner, from the ideation stage to your eventual exit. Our articles, quick tips, infographics and how-to guides can offer entrepreneurs the most up-to-date information they need to flourish.
Posted by Neha De
January 21, 2021
The right name for your entrepreneurial venture can impact its success significantly — it communicates to your customers and potential investors the essence of your brand, cultivates a positive emotional connection with them and tells them how to perceive your company. It also plays a huge role in your marketing and branding efforts. The wrong name, on the other hand, can result in several business and legal obstacles.
Consider this step-by-step guide to help you come up with a powerful and effective name for your business:
Some other categories of brand names are those based on a person (such as Betty Crocker or Ben & Jerry’s), made-up words (like Xerox), acronyms (like LG, GE or DKNY), etc.
Step 4: Check the Name’s Availability and Legality:
Once you have about 20 to 25 options, search the United States Patent and Trademark Office’s (USPTO’s) database of registered trademarks. Once you find a name that appears to be available, get a lawyer or attorney to fully vet and protect it. A trademark typically protects logos and brand names used on goods and services.
Run a highly targeted ad on social media networks like Facebook and LinkedIn for, say, a week, to see which page gets the most visitors and conversions.
Here are nine other best practices on how to come up with a solid name for your company:
Remember, a business name is just the first step toward building a company. And while it may give a good first impression, how you deal with customer expectations will ultimately bring success to your venture.
We provide you with essential business services so you can focus on growth.
