Launching a
B2B holiday marketing campaign can help you build a mutually beneficial relationship with your target audience. You can achieve this by distributing useful content at the right time and frequency, in different formats, and through a variety of channels.
B2B firms can increase their brand awareness and promote their services via email marketing. The key to generating the most results through your B2B holiday marketing strategy is to plan ahead. Check out this list of details that companies should include in their B2B holiday marketing emails to maximize success.
- Include the
content that can help readers in their decision-making processes
. Share your expertise to show that you can overcome industry challenges. Send graphs depicting the growth of your business and your plans for the next year.
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Attach
tutorials, infographics, whitepapers or videos
to your email to help readers understand your products or services easily.
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Send a personalized holiday greeting card
to thank your current customers with a warm note of appreciation for their support during the past year.
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Review and share insights about
business software, tools and technologies to help your prospects in their buying cycle for the coming year.
- You can
highlight your significant business upgrades or achievements
of the year or share holiday-themed content that attracts the attention of your prospects.
- Send out checklist-format content that covers important
end-of-year and beginning-of-year to-dos
within the industry to provide value to your readers. Leaders often like to read a checklist to finish out the year or start the year right.
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Provide your customers with useful and valuable strategies
. You can share effective marketing ideas for the New Year or easy-to-follow steps to help your customers use your software, technology or service.
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Give your direct contact information
to your email recipients and let them know the best way to contact you in case they ever have questions.
- Remind your clients of the positive experiences they had working with you and encourage them to write
reviews on Google, Yelp or other reviewing sites.
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Use images, GIFs, designs and
other eye-catching techniques
in your content to liven up your emails and highlight deals or offers on your products and services.
- There is no single email campaign that is suitable for your entire mailing list. Therefore,
consider aspects like culture and geographic region
when sending a holiday-themed email.
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Share research reports, including
statistics and trends in your industry, New Year predictions and more. Such content can help you attract new clients.
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Send a special holiday offer or discount
. Congratulate your clients on specific successes from the past year, or share a branded holiday message. Good discounts can serve as the right incentive for businesses to buy even at the end of the year.
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Customize your greeting cards according to your clients’ needs.
This will help you stand out from the pile of mail that arrives during holiday time.
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Show your gratitude by sharing
customer testimonials or case studies in a powerful content format, such as a video or slide-share presentation. This can provide value to your readers and strengthen the perception of your brand as a thought leader.
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Give users a list of top industry trends, as well as a list of ideas for how to drive those trends
with data wrapped in an easy-to-understand infographic.
- Christmas and New Year can provide you with opportunities to cash in on valuable content that leaders are already looking for.
Offering users your most popular content of the year
can help you attract new clients.
Author
Celene Robert
Celene heads up the marketing at Escalon. Passionate about helping companies grow their business, she spends her days finding new ways to bring essential business services to startups, SMBs, and growth-minded companies. Based in the PNW, she’s the proud owner of 8 pairs of Birkenstocks and a sassy, cuddly cat.
