Startups

Why Your Startup Should Consider Advertising on Facebook

  • 4 min Read
  • May 8, 2017

Author

Escalon

Table of Contents

Currently, Facebook is the most popular social media platform in the world with more than 1.94 billion monthly users. What’s more, Facebook users spend on average 20 minutes per visit, and they often visit more than once per day.

Facebook is the place to be for most businesses, and it should be a large part of your marketing strategy.

Let’s look at why your startup should consider advertising on Facebook, and leverage its power to grow.

Facebook Organic Reach


Yes, Facebook is the place to reach new customers and build relationships, but you can’t count on organic post reach to get you there.

For several years now, Facebook has been slowly reducing the visibility of business pages in people’s news feeds.

What this means for your startup is that you’ll have to use Facebook ads if you want to reach your customers.

The good news – it won’t cost you a fortune to do it.

Budget Friendly


When you advertise on Facebook, you choose the amount you are willing to pay, and for the near future, the costs are much less than other pay-per-click options.

AdEspresso did a study and put together their findings on Facebook ad spends. Here is generally what you can expect.

  • On average, the cost per click (CPC) on Facebook is about 28 cents in the United States and 35 cents in the global arena.
  • The average cost per like in the United States is 23 cents.
  • You can expect to spend about $2.74 in the United States per app install.

How much you spend for a successful ad depends largely on your targeting – audience, demographics, location, etc. – and your budget, ad relevance and more.

Bottom line – right now Facebook ads are budget-friendly. It’s good to leverage Facebook ads now before costs start to rise.

New Audiences


The bonus to Facebook ads is that people don’t have to search for your business. So, advertising your startup presents a wide opportunity for you.

This means you can target new audiences consistently on Facebook to create awareness about your business.

You can use demographic and geographic info to target audiences and lead them to visit your website to learn more about you, sign up for your email list or to shop.

Finding new audiences is the first step to building your business.

Retargeted Customers


Odds are that new visitors to your website aren’t going to make a purchase the first time around. But, that doesn’t mean they are lost to you.

Using Facebook advertising, you can retarget your website visitors. It’s a win-win when you retarget people who have already visited your website once. After all, they showed initial interest.

Facebook vs. Google


Now let’s talk about advertising on Facebook versus advertising on Google.

Since your startup is new to the competitive world, and you’re offering new products and new services, Facebook advertising is a terrific place to start.

While Google advertising can benefit your startup, it’s worth noting that Google targets people who have an intention. This means Google targets people who are looking for what you sell.

For many startups, people might not know they want what you’re offering because your products or services are brand new.

On the other hand, Facebook helps you reach people who don’t know about your product or aren’t on a path searching for your product.

This is why Facebook ads are so powerful for startups. You can efficiently target a group of people in a very cost-effective manner.

Final Thoughts


These are just a few of the reasons why your startup should consider advertising on Facebook.

As you dive into the world of Facebook ads, you’re sure to uncover more reasons as to why Facebook is a good place for your ad dollars.

Your next steps are to create a Facebook business page, launch your Facebook ads manager and get started. Monitor your ads, test the results and fine tune your advertising for the best success.

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.

Image: Visualhunt

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Leadership & Growth

How to Build Leadership Pipelines to Sustain Growth 

Growth often hinges on capable leadership at every level. Yet many medium-sized businesses focus on filling immediate management vacancies rather...

Read More
uncategorized

How to Avoid Operational Bottlenecks When Scaling Beyond $10M ARR 

Reaching $10 million in Annual Recurring Revenue (ARR) is a major milestone, but scaling further brings new operational hurdles. From...

Read More
Press Releases

Escalon Achieves SOC 2 Type II Compliance

April 30, 2025– Escalon Services, a leading provider of back-office solutions for startups and SMBs, proudly announces that it has...

Read More
People Management & HR

From 25 to 100 Employees: The HR Systems You Need to Stay Compliant

Moving from 25 employees to 100 is a tipping point for many businesses. What worked with a lean, close-knit team...

Read More
uncategorized

Compensation Strategies for Medium-Sized Businesses: How to Stay Competitive

Compensation isn’t just about paying people to show up and do work; it’s a strategic tool that can attract top...

Read More
Accounting & Finance

Common Accounting Mistakes That Cost Medium-Sized Businesses Millions 

Accurate accounting is the bedrock of any successful business operation. Yet, medium-sized businesses—those that have grown beyond the small-business stage...

Read More
Taxes

1099 vs. W-2: How to Ensure Compliance and Reduce Risk 

Distinguishing between independent contractors (1099) and employees (W-2) is a pivotal compliance matter for U.S. businesses. Misclassification can result in...

Read More
Accounting & Finance

Capital Raising in Spring: How to Position Your Startup for Investor Interest

Spring symbolizes renewal, making it an apt metaphor for startups aiming to secure fresh capital to fuel their next growth...

Read More
uncategorized

Spring Clean Your Payroll: Essential HR Best Practices for Scaling Startups

Payroll is more than just issuing paychecks—it’s a complex, high-stakes process that can significantly impact employee satisfaction, legal compliance, and...

Read More