Accounting & Finance

Why the role of virtual CFO is becoming so widespread in current times

  • 4 min Read
  • February 7, 2022

Author

Escalon

Table of Contents

A virtual CFO is a financial expert whom business owners can bring on board as a consultant, based on their enterprise’s individual requirements. The virtual CFO is typically responsible for managing multiple aspects of the business’s finances, such as addressing financial risks, creating financial reports and keeping records. 

The financial strategy services provided by virtual CFOs also help ensure entrepreneurs make the right decisions to advance their business. In short, hiring a virtual CFO provides startups with sophisticated financial services, but without the salary, benefits and bonuses associated with filling the role in-house. 

Further, as many businesses continue to grapple with the unpredictability of the COVID-19 pandemic, virtual CFOs have assumed responsibility for guiding entrepreneurs through an array of new challenges. Under evolving changes to tax laws, regulatory policies, remote workforce concerns and cultural shifts that affect the bottom line, the CFO’s role has increasingly grown into that of a strategic influencer and problem-solver. 

Amid the uncertainty of the pandemic, a virtual CFO is posed to play a central role not only in stabilizing a business’s finances, but also in preparing it for a brighter future when conditions improve. 

These are 11 areas virtual CFOs are focusing on in 2022:

Managing remote employees



As new hybrid work models continue to emerge, a collaboration between the CFO and chief human resources officer is essential to implement the best workforce strategies. CFOs help determine what staff need to create an employee experience that fosters productivity while enhancing job satisfaction.

Digital transformation efforts



Virtual CFOs are well-versed in advising entrepreneurs how much to allocate toward digital transformation efforts, such as cloud and artificial intelligence applications to support hybrid work and drive growth. In 2022, they will guide enterprises through digital transformation by providing advanced analytics and financial tools. 

Improving business processes



Among the business processes that a virtual CFO can help optimize are raising capital, systems analysis and design, cash flow, pricing and growth strategies and implementing more efficient operating procedures.

Mitigating risk



The pandemic accelerated the speed at which risk events occur and the extent to which they influence regulatory changes. An experienced CFO can identify and mitigate risk exposure by establishing appropriate financial and operational controls for your business. A virtual CFO will implement cybersecurity and data privacy measures to protect your business from unexpected risks, fraud, errors and internal and external threats.

Providing financial expertise



A virtual CFO can deliver invaluable expertise, culled from years of experience, for small businesses and startups aiming for growth. A seasoned CFO brings a comprehensive knowledge of business drivers and key performance indicators. They also inform business leaders about changes in tax policy and ensure compliance with new laws.

Financial planning, analysis



A virtual CFO analyzes a business’s financial data with accuracy and speed to provide comprehensive financial reports and metrics, coupled with interpretations of that data to guide action. Their financial strategies and analyses will put your company on a financial path for which its growth and development goals will be achievable. 

Financial reporting, forecasting



Implementing strong accounting and financial reporting systems, in order to ensure entrepreneurs have full visibility into the metrics required to make good financial decisions, falls under the purview of the virtual CFO.  Rolling forecast tables and financial statements that project up to 12 months out will also be furnished to make sure resources are allocated to meet long-term goals.

Cash-flow management



By preparing and regularly assessing cash-flow statements, a virtual CFO develops programs aimed at improving cash flow. They can also attend business meetings with investors and lenders on your behalf to raise funds and obtain favorable terms. Additionally, CFOs can help build the proper asset base by evaluating your financial requirements and suggesting the optimal combination of stocks and bonds. 

Supporting business growth



Performing financial forecasts and risk assessments allows virtual CFOs to support your business’s expansion plans. They can ensure that its financial infrastructure is where it needs to be, help obtain financing and apply for registrations, if applicable.

Tackling financial challenges



Under the guidance of the virtual CFO, businesses can act to overcome impediments to growth, such as high overhead, inability to raise capital, poor cash flow, client churn, and debt management and loan repayment. Part-time CFOs can also help manage expenses by negotiating with suppliers and vendors.

Managing mergers and acquisitions



Virtual CFOs excel at helping entrepreneurs optimize business to growth strategy, including through mergers, acquisitions and IPOs. A CFO has the skills to validate the profitability thesis of a potential merger and acquisition, and to evaluate its risks.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Common Accounting Mistakes That Cost Medium-Sized Businesses Millions 

Accurate accounting is the bedrock of any successful business operation. Yet, medium-sized businesses—those that have grown beyond the small-business stage...

Read More
Taxes

1099 vs. W-2: How to Ensure Compliance and Reduce Risk 

Distinguishing between independent contractors (1099) and employees (W-2) is a pivotal compliance matter for U.S. businesses. Misclassification can result in...

Read More
Accounting & Finance

Capital Raising in Spring: How to Position Your Startup for Investor Interest

Spring symbolizes renewal, making it an apt metaphor for startups aiming to secure fresh capital to fuel their next growth...

Read More
uncategorized

Spring Clean Your Payroll: Essential HR Best Practices for Scaling Startups

Payroll is more than just issuing paychecks—it’s a complex, high-stakes process that can significantly impact employee satisfaction, legal compliance, and...

Read More
Accounting & Finance

How to Leverage Q2 Financial Data to Drive Startup Growth in the Second Half of the Year

For startups seeking sustainable growth, every quarter provides a treasure trove of data—but Q2 data can be particularly revealing. By...

Read More
Accounting & Finance

Q2 Business Planning: Adjusting Your Financial Strategy for the Rest of the Year

By the time Q2 rolls around, many startups have a clearer picture of their performance and market positioning compared to...

Read More
People Management & HR

5 Key HR Challenges to Address Before Summer to Keep Your Team Engaged

For many startups, the summer months can be a dual-edged sword. On one hand, warmer weather and looming vacations can...

Read More
Taxes

How to Maximize Your Tax Deductions: Essential Tips for Startups in Q2

Tax season often triggers stress and complexity—especially for startups laser-focused on building products, acquiring customers, and scaling operations. Yet savvy...

Read More
Startups

Mid-Year Financial Checkup: How to Assess and Adjust Your Startup’s Budget 

The halfway mark of any given year is more than just a date on the calendar; it’s a valuable checkpoint...

Read More