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Escalon Webinar: 5 Key Takeaways on Private Equity Investment

Posted by Arya Chatterjee

Expert advisors: Ankush Sharma and William Webster

July 1, 2024

Did you miss our latest webinar? We break down the five key takeaways for business owners looking to attract private equity and drive growth.

Private equity investment is pivotal for business owners looking to skyrocket growth, achieve a profitable exit, or gain strategic advantages.

Escalon Services’ recent webinar featured industry experts Jordan X. Buxton, Director of Business Development at GenNx360 Capital Partners, and Joseph Wisniewski, Vice President at Intrepid Investment Bankers, along with Escalon’s William Webster, CPA, Business Development, PE & VC, diving into the nuances of private equity investments.

In this article, we distill the essence of the webinar into five key takeaways, along with invaluable insights they shared with business owners considering this route.

     1. Conviction around the business model

One of the critical points emphasized during the webinar is the necessity for businesses to have a clear and focused business model. According to Jordan X. Buxton, private equity firms are attracted to companies with solid convictions around their core operations. This translates to businesses streamlining their revenue streams to focus on their core business areas and avoiding distractions from outlying ventures that don’t directly contribute to the primary mission.

Buxton highlighted that showcasing non-core revenue streams is like hoisting red flags for potential investors, which may signal a need for more strategic focus. Therefore, businesses aiming to score private equity investment must ensure that their business model is well-defined, sustainable, and growth-oriented. This attracts investors and smoothens the due diligence process, as investors can easily understand and evaluate the company’s primary operations and growth potential.

     2. Importance of advisors

The next takeaway from the webinar is the indispensable role of advisors in the PE investment process. For business owners, navigating the complexities of private equity can be overwhelming without expert guidance. Investment bankers, accountants, and legal counsel can pave the path for a successful investment process.

Investment bankers are significant in mapping goals, targeting the right investors, and structuring the deal. They bring a wealth of experience and industry connections that can open doors to potential investors who align with the business’s core values. Buxton emphasized that advisors help business owners prepare for the comprehensive due diligence process by identifying and mitigating potential issues beforehand, ensuring a clean and more efficient transaction.

     3. Ideal investment opportunity

Next on our list is the insights on what constitutes an ideal investment opportunity from the lens of private equity firms. Buxton shared that typically, firms look for businesses with at least $5 million in EBITDA (earnings before interest, taxes, depreciation, and amortization). This threshold indicates a certain level of profitability, which reduces the risk for investors and increases the possibility of potential ROI.

He also explained that an ideal investment opportunity offers clear growth potential over a specified timeframe. Investors are keen on businesses with a robust plan for scaling operations, expanding market reach, or amplifying product offerings. He emphasized that private equity firms seek investments where they can add value through their industry expertise, resources, and strategic vision, ultimately driving substantial growth and profitability.

     4. First steps for business owners

For business owners contemplating PE investment or exit planning, taking the first steps can be the key to the kingdom of this endeavor. Joseph Wisniewski outlined essential initial actions, including assembling the right team of advisors. This team should involve an investment banker, an accountant, and a legal counsel, each bringing expert knowledge and specialized skills to the table.

Another crucial step, he pointed out, is determining the goals for the transaction. Business owners must clearly define their objectives, whether a complete exit, securing growth capital, or finding a strategic partner for expansion. Clearly defining your goals helps align the strategy and approach toward attracting the right investors who can fulfill these objectives.

     5. Benefits of early involvement

According to Wisniewski, the early involvement of investment bankers and other key advisors can remarkably enhance the transaction’s outcome. He outlined the best-case scenario as getting involved at least three years before the planned sale or investment. This early engagement enables strategic planning and optimization of the business to make it more attractive to potential investors.

During this period, advisors can help business owners implement changes to improve operational efficiency, financial performance, and market positioning. These enhancements increase the business’s value and streamline the due diligence process. Furthermore, early involvement provides ample time to develop a compelling narrative around the business’s potential future, which is the key to attracting high-caliber investors.

Looking forward

The webinar also touched on several other essential aspects of the private equity investment process. The due diligence process was discussed in detail, highlighting how potential investors take a magnifying glass to every aspect of the business. A strong narrative around the company and its future potential was vital in drawing interest and securing the deal.

Moreover, exclusivity agreements were mentioned as a strategic tool to help limit negotiations to a single investor, ensuring a focused and streamlined transaction. The webinar provided a wealth of knowledge for business owners considering private equity investment. If you missed it, you can watch the recording through this link.

Diligence Ready Expert Advice For Your Private Equity Exit or Investment

Jordan X. Buxton and Joseph Wisniewski’s notable advice can pave the path to PE success for you. And if you’d like us to cover more such topics in our webinars, let us know in the comments what you’d like us to speak about next.

Want to know more? Escalon has helped over 5,000 companies across a range of industries improve their compliance regarding internal controls and streamline processes. Talk to an expert today.

Disclaimer: This material has been prepared for informational purposes only. Escalon and its affiliates are not providing tax, legal, or accounting advice in this article. If you would like to engage with Escalon, please contact us here.


Arya Chatterjee
Arya Chatterjee

Arya Chatterjee is a freelance writer and consultant from Mumbai. With a background in journalism and over five years of creative writing experience working with legacy media like Architectural Digest and Femina India and brands like The Label Life, and Macy's, she crafts unique and compelling stories that engage the readers. She enjoys writing about health, beauty, fashion, and lifestyle and exploring the symbiotic relationship between thriving businesses and happy employees through her writing. She is always looking to explore new avenues to expand her creative energy.

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