Video is the No. 1 marketing trend of 2022. Here’s why

1. Let the video speak for itself

Videos of people talking or a voiceover explaining a product are great for websites and emails. But on social media, many users scroll and browse without ever turning the sound on. When you’re creating videos, be sure they’re clean and understandable with and without sound. Try adding headings, animations, and popups to explain any visuals that need content. If you do include interviews or a spokesperson, add captions that are easy to read with the sound off. 

2. Post Video Stories

If Instagram is a part of your marketing strategy, don’t underestimate the power of Stories. Brand Stories have an 86% completion rate, meaning nearly 9 out of 10 viewers watch brand’s Stories all the way to the end. That’s higher than the completion rate of YouTube videos and skippable pre-video commercials. A series of quick, engaging Stories is a powerful way to keep your business in front of your audience and top of mind. 

3. Experiment with angles

The majority of social media users browse from their phones. That means videos filmed vertically fit better on the typical phone screen. Especially when it comes to Stories which only play vertically. 

If you’re filming selfie-style content, like product tutorials, reviews, or brand experience videos, vertical filming is especially important because it better captures the speaker and their demonstration. These quick videos are easily scrollable and consumable, meaning your great content gets in front of more interested viewers.

And the No. 1 video tip of 2022? Whatever you do, be consistent.

Authors

Grace Townsley

As a professional copywriter in the finance and B2B space, Grace Townsley offers small business leaders big insights—one precisely chosen word at a time. Let's connect!