Technology & Security

How Businesses Can Get More Exposure Through LinkedIn

  • 5 min Read
  • July 31, 2020

Author

Escalon

Table of Contents

Although some users only go to LinkedIn when they’re job hunting, that isn’t the sole purpose of the social media network. It’s a great place for people and businesses to interact with other professionals and potential business partners, to build a robust client base, to gather referrals and to learn about an industry.

For many companies, LinkedIn has the makings of being a powerhouse marketing platform for professionals. In fact, “LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites,” reveals a study by Econsultancy.

Your business’ LinkedIn page is where you can build relationships with your current and potential customers. Use it to share content that’s valuable to your audience, address their questions and try to solve problems. This will help you nurture genuine ties with your followers and build brand awareness with your prospects.

Here are eight ways to start driving traffic to your website from LinkedIn.

Post Regularly




Share content regularly from your company page as well as your personal profile for better reach and visibility. The more content with rich media you share, the more exposure you will get. And by continuously sharing good content, you’ll be exposed to a larger audience. According to Buffer, “LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. But there are those who have the time, resources and content to post more than 20 times. LinkedIn’s best-in-class marketers post three to four updates per day, which could mean up to 80 posts per month.”

Also, use images and videos in your posts. According to research done by LinkedIn, images in posts can increase the comment rate by 98 percent.

Respond to All Comments on Your Posts




By having multiple conversations within the comments section of your LinkedIn status, your post will be viewed in many more LinkedIn news feeds. Your replies don’t need to be long — they could be something as simple as a smiley face emoticon, or you asking the commenter to elaborate on their comment. Remember that the more you engage with your readers, the more visibility your post will get in the news feeds of your first-, second- and third-degree contacts.

Engage with Other Users’ Content




The comments you make on other people’s posts show up in the news feed of your first-degree network. So when you comment on someone’s post, it’s like you writing a mini post. The more comments you write, the more visibility you’ll get on LinkedIn.

LinkedIn also sends notifications about trending posts. Take advantage of the attention that LinkedIn is giving to such content by posting something insightful on the thread. You can also post a link back to an article you published as a comment, if relevant.

Mention Your Company Page in Your Posts




If you are the founder or CEO of your business, you can use LinkedIn to let your viewers know about your company’s LinkedIn page. Without getting in their faces, simply tag your company profile in a post that has something to do with your business. However, don’t add the link in the main post; rather, add it as the first comment just under the post. And if people find your update interesting, there’s a greater chance that they’ll visit your company page and may even become a follower.

Study Your Analytics and Take Corrective Action




Using LinkedIn Analytics allows you to access a variety of metrics, such as followers, clicks, shares and comments, that represent the performance of your company’s LinkedIn page. And tracking these analytics is essential in determining what content your target audience identifies with. For example, the Impressions metric can help you identify the best time and days to post content. Use LinkedIn Analytics to your advantage by posting on select days and times.

Join Relevant Groups




Join LinkedIn groups that are related to your business. Participating in discussions on such groups can help establish you as an expert in your field. However, don’t only talk about yourself and your business. Instead, answer questions and be a resource that other members can trust. It helps to maintain some level of activity in these groups and can nurture leads as well.

Republish Your Existing Content




LinkedIn Pulse aims to keep traffic on the website when its users are sharing long-form content with their connections. One way to use Pulse as part of your LinkedIn marketing strategy is by using your company’s existing blog posts and repurposing them as LinkedIn articles. Once you are done publishing the article, share the link in a post using excerpts from the article to attract followers. Then, link to the full article for them to click through and read.

Make Your Profile SEO-Friendly




LinkedIn sorts search results by relevance. For instance, when searching for a company, your first-degree contacts will show up first. Out of these, those with a completed profile will be listed first. The next category will be your second-degree connections and then your third-degree connections. These results will be followed by those you are connected to via groups, and finally by everyone else.

Also, the keywords that you use should range from broad to extremely targeted. Use as many keywords that relate to you and your company as possible, because you never know what someone is looking for. You can put these keywords in a variety of different places, including your name, headline, job title, company name, skills or even your company’s Career page.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

uncategorized

Spring Clean Your Payroll: Essential HR Best Practices for Scaling Startups

Payroll is more than just issuing paychecks—it’s a complex, high-stakes process that can significantly impact employee satisfaction, legal compliance, and...

Read More
Accounting & Finance

How to Leverage Q2 Financial Data to Drive Startup Growth in the Second Half of the Year

For startups seeking sustainable growth, every quarter provides a treasure trove of data—but Q2 data can be particularly revealing. By...

Read More
Accounting & Finance

Q2 Business Planning: Adjusting Your Financial Strategy for the Rest of the Year

By the time Q2 rolls around, many startups have a clearer picture of their performance and market positioning compared to...

Read More
People Management & HR

5 Key HR Challenges to Address Before Summer to Keep Your Team Engaged

For many startups, the summer months can be a dual-edged sword. On one hand, warmer weather and looming vacations can...

Read More
Taxes

How to Maximize Your Tax Deductions: Essential Tips for Startups in Q2

Tax season often triggers stress and complexity—especially for startups laser-focused on building products, acquiring customers, and scaling operations. Yet savvy...

Read More
Startups

Mid-Year Financial Checkup: How to Assess and Adjust Your Startup’s Budget 

The halfway mark of any given year is more than just a date on the calendar; it’s a valuable checkpoint...

Read More
Consumer Goods

Inventory Accounting 101: Navigating Costing Methods and Their Impact on Financial Health 

For consumer goods companies, managing inventory efficiently is critical—not just for operations but also for financial health and risk management....

Read More
Technology & Security

Compliance Considerations for SaaS: Protecting Data and Staying Secure

As more businesses transition to Software-as-a-Service (SaaS) solutions, data security and regulatory compliance have become top priorities. From handling sensitive...

Read More
Accounting & Finance

How Outsourced Accounting Supports Scalability in Portfolio Companies 

For portfolio companies, whether backed by private equity, venture capital, or family offices, scalability is essential for maximizing value and...

Read More