Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Compensation isn’t just about paying people to show...
Accurate accounting is the bedrock of any successful...
February 23, 2022
With the advent of the pandemic, the million-dollar question faced by businesses is how to stay relevant. Many businesses that have succeeded during this period of tumult have done so by transforming into agile organizations, able to pivot rapidly based on changing conditions. A great way of doing the same for your business is by ensuring your marketing is on point, which will keep its direction on course and customers rolling in.
Gone are the days of traditional marketing on mass media with a huge budget. It’s all about targeted marketing and curated experiences that speak to a person’s behavior, needs and requirements. Here’s a look at the top six strategies for small businesses and marketing professionals to boost their search rankings and thrive in this era.
Your business’s marketing plan needs to reflect awareness of emerging trends in search engine practices. With Google’s ever-evolving algorithm patterns, it is imperative to be on top of your site’s keyword game and to address any gaps in content. If you are a business based on an online retailer forum, make sure that your product pages are properly optimized and that your site’s content is relevant to the searches being performed. It is all about offering content that corresponds with what people are searching for to hold your business in good form among its target audience and thereby boost visibility.
A content calendar is one of the most important aspects of any marketing and advertising program. Consistency is key, and regular updates foster familiarity and top-of-mind recall. A calendar will not only help you keep things on track, but it will also give you topics and keywords to target and elaborate upon. In an environment where SEO is king, the best tactic is to play the game long and consistently by creating content that resonates with your clients.
Use the right keywords to gain traction and increase visibility, which will in turn drive traffic. Keywords are the name of the game, so incorporating them right away in your content will generate better rankings, faster. One way to research the search volume for keywords is by using a keyword research tool, like Google Trends. Start associating your brand with particular keywords, and try including some of those keywords in your domain name. This will ensure that you keep getting hits.
Networking in your local area gives you a chance to get to know your local market and develop connections. This will help you find your zone and keep you away from unhealthy competition with another business. Be resourceful, there will always be topics to talk about!
Stories and testimonials are crucial for every SEO-optimized site. Anecdotes that resonate with potential customers and speak to their problems helps them make the decision to work with your business faster. These anecdotes should also contain keywords that further drive traffic to your site. Consider placing these testimonials on social media along with your credentials to plan a seed in customers’ minds.
Your company’s Google My Business profile is likely the first place that will appear online when customers look it up. Make sure to complete and periodically update your Google My Business profile, as this alone can enhance your business’s local SEO ranking.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Compensation isn’t just about paying people to show up and do work; it’s a strategic tool that can attract top...
Accurate accounting is the bedrock of any successful business operation. Yet, medium-sized businesses—those that have grown beyond the small-business stage...
Distinguishing between independent contractors (1099) and employees (W-2) is a pivotal compliance matter for U.S. businesses. Misclassification can result in...
Spring symbolizes renewal, making it an apt metaphor for startups aiming to secure fresh capital to fuel their next growth...
Payroll is more than just issuing paychecks—it’s a complex, high-stakes process that can significantly impact employee satisfaction, legal compliance, and...
For startups seeking sustainable growth, every quarter provides a treasure trove of data—but Q2 data can be particularly revealing. By...
By the time Q2 rolls around, many startups have a clearer picture of their performance and market positioning compared to...
For many startups, the summer months can be a dual-edged sword. On one hand, warmer weather and looming vacations can...
Tax season often triggers stress and complexity—especially for startups laser-focused on building products, acquiring customers, and scaling operations. Yet savvy...