Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Overhead costs—from utilities and rent to administrative staffing—can...
Growth triggers a tidal wave of financial complexity,...
February 24, 2020
Have you asked yourself lately if you really need a privacy policy on your website?
As a startup, you should note that in our digital age, you do need a privacy policy on your website.
It can be confusing, and sometimes the privacy policy is easily forgotten, but if you want to protect your business, it is something you need. And, if you plan to use Google or Facebook advertising, you must have one on your startup’s website.
In this article, we look at what startups should know about crafting a privacy policy.
A privacy policy is pretty straightforward. It lets your website users know what kind of data you are collecting, and what you’re going to do with that data.
This many include information regarding how you’re collecting that data such as through a web form, website analytics, chat widgets, cookies on your website, or Google and Facebook online ad campaigns (this is especially important if you’re using Facebook lead ads).
You also explain how you store data, how long you’ll store it, and what you’ll do with it after the storage time runs out. In addition, your policy might include who has access to the data as well as contact info for people who have questions about your policy.
Privacy policies safeguard not only your users, but your startup as well.
Bottom line: your privacy policy lets customers know what information you collect, store, use, share, sell, and disseminate with regards to all the platforms where this activity takes place.
While this is a common practice, it isn’t the best idea.
You will find privacy policies on websites across the internet that look and sound similar, but your policy should reflect your startup’s particular business usage and needs.
A cookie cutter privacy policy needs to be fine-tuned for your business. It is a good starting point, but you need to make sure it reflects what you’re going to do with your visitor’s information.
It is quite easy to create a privacy policy as there are many free, online tools that generate a privacy policy for you.
It’s important to have one on your startup’s website because it helps your visitors trust you, and it’s required in some states and many countries.
Some online privacy policy generators include:
Numerous websites can help you create your own privacy policy. But, before you head over to them, you do want to think about all the things you need in the documents as well as what you want in the document. Speak with your startup attorney so you ensure you policy meets all applicable requirements.
Templates are fine, but you may need to edit it to satisfy the needs of your startup. Your privacy policy is a type of “insurance” for your startup as it can help protect you in case someone sues you for mishandling their information.
If you collect any type of data from your website users, you need a privacy policy. This means information collected through forms or information collected by your marketing.
Nearly all websites today collect information from users in one way or another.
You also want to check out your state’s (or country’s) particular laws as some states like California have more stringent requirements.
Your policy should be a stand-alone page on your website, titled simply, “Privacy Policy.”
Finally, if you have an attorney, consult him or her as you craft your privacy policy to make sure it meets the standards it should.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.
Image: Dayne Topkin on Unsplash
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Overhead costs—from utilities and rent to administrative staffing—can quietly swell until they erode profit margins and slow your ability to...
Growth triggers a tidal wave of financial complexity, multi-entity operations, new product lines, overseas expansion, or investor relations. If your...
Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...
Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health. While...
Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...
A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...
Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....
Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...
At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...