Startups

How to Write a Winning Corporate Bio

  • 5 min Read
  • June 2, 2020

Author

Escalon

Table of Contents

Whether you’re in a client-facing position or you’re usually in your office sifting through accounting reports, chances are that at some point in your career, you’ll be asked to provide a corporate bio to a colleague, customer, potential employer or vendor.

Creating a corporate bio allows you to summarize your experiences into a succinct, easy-to-read format. Once you write your bio, you can list it on the company website, place it on your LinkedIn or CV, have it designed for distribution, or even make it into a PowerPoint slide for presentations.

The problem with writing a corporate bio is that many people have difficulty talking about themselves. It can be challenging to boil all of your experiences and accomplishments into a few paragraphs, and you may not know what to include and what to leave out.

To help you start creating your bio, consider these easy-to-implement steps that should spark your creative energies.

Start with the Easy Part

At the top of your bio, you’ll list your name, title and an action statement summarizing what you do and how it can help others. For instance, “Susan Jones is the CEO of JT Enterprises, where she provides tailored consulting services to florists who are interested in building a web presence and boosting SEO. She leads a team of 15 staff members who are dedicated to advancing the digital tools available to florists across the country.”

Right from the start, the bio shows what she does and who her target audience is. Assuming that this person sends her bio mainly to potential customers (floral shops), they will be able to see up front how she can help them achieve their digital marketing goals. In addition, readers will immediately know that Susan has a robust team to support her efforts, and that she works with florists throughout the US rather than in just one part of the country.

Answer the Reader’s Questions

The person reading the bio will probably wonder why you are in this line of work, how your background contributes to it, and what inspires you to be in the field. This is a great way to convey to businesses exactly why your skills are a good match for their services or products.

For instance, in the case of Susan Jones above, the second sentence might say, “After a decade working as the head of digital operations for Flowering.net, Susan gained unique insights into the needs of independent flower shops and began creating custom SEO tools to help them connect with their target audiences.”

Provide Examples of Successes

Next, you can share some examples of the great work you’ve done for other people. In the case of our example, it might say, “Susan has created custom web designs for over 100 florists, including Joe’s Flowers in New York and Flower City in Chicago. Both of these florists saw sales increase by 30 percent within just one month of launching their sites and instituting the bespoke SEO tools that Susan put into motion.”

With this part of the bio, you’ve shown the person reading it that you are able to back up your statements with results, and that other customers have found success by using your services.

Share Education, Publications, Certifications

After discussing your background, you should share information about any educational background, media mentions or certifications that you have. For instance, “Susan holds a bachelor’s degree in computer science from the University of Arizona and is a certified floral designer. She has been quoted in the New York Times and The Atlantic, and she’s on the board of the American Institute of Floral Designers. She has taught computer science at Collins Community College and at multiple coding camps.”

Add, Delete as Necessary

You can add more information about your background, skills, talents and successes, or delete parts of this framework as necessary, depending on who will be reading the bio and what you’re trying to convey. However, remember not to get carried away. The bio is supposed to be a summary of your accomplishments, not your entire CV. A general rule of thumb is to keep it somewhere between eight and 12 sentences to keep the reader’s attention.

Putting it All Together

Using our example  of Susan Jones, we’ve put it all together into a complete bio, as follows:

Susan Jones

Susan founded JT Enterprises six years ago and currently serves as the company’s CEO. The firm provides tailored consulting services to florists who are interested in building a web presence and boosting SEO. She leads a team of 15 staff members who are dedicated to advancing the digital tools available to florists across the country.

After a decade working as the head of digital operations for Flowering.net, Susan gained unique insights into the needs of independent flower shops and began creating custom SEO tools to help them connect with their target audiences. She has created custom web designs for over 100 florists, including Joe’s Flowers in New York and Flower City in Chicago. Both of these florists saw sales increase by 30 percent within just one month of launching their sites and instituting the bespoke SEO tools that Susan put into motion.

Susan holds a bachelor’s degree in computer science from the University of Arizona and is a certified floral designer. She has been quoted in the New York Times and The Atlantic, and she’s on the board of the American Institute of Floral Designers. She has taught computer science at Collins Community College and at multiple coding camps.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Optimizing Working Capital: Strategies to Maximize Liquidity Without Raising Funds 

Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health.  While...

Read More
Accounting & Finance

Outsourcing vs. In-House: A Strategic Guide for Growing Companies

Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...

Read More
Accounting & Finance

The CFO’s Role in Driving Operational Efficiency in a Mid-Sized Company 

A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...

Read More
Technology & Security

What Every $10M+ Business Should Know About Data Privacy Laws 

Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....

Read More
People Management & HR

The Cost of a Bad Hire: How to Improve Your Recruiting Process

Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...

Read More
People Management & HR

Key Insights from the 2025 CBIZ Not-for-Profit Pulse Survey 

At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...

Read More
People Management & HR

Scaling Culture: How to Keep Employees Engaged as Your Business Grows

Growth in headcount brings exciting opportunities for a business, but it also poses a key challenge: How do you maintain...

Read More
Accounting & Finance

Managing Multi-State Compliance as Your Workforce Becomes More Distributed

Rapid expansion and remote work trends have empowered medium-sized businesses to hire talent nationwide. Yet with multi-state operations come multi-layered...

Read More
Leadership & Growth

How to Build Leadership Pipelines to Sustain Growth 

Growth often hinges on capable leadership at every level. Yet many medium-sized businesses focus on filling immediate management vacancies rather...

Read More