Startups

What’s your superpower — And how can you use it to develop a business?

  • 4 min Read
  • September 15, 2020

Author

Escalon

Table of Contents

What’s the first thing that comes to your mind when you hear the words “superpower” or “superhero?” For most of us, it’s Batman, Superman or Ironman.


The media industry has painted a fantastic picture of how regular human beings with supernatural abilities can take on any opponent, save the world from destruction and restore the balance between good and evil. However, these fictional characters aren’t the only ones that possess superpowers.


Entrepreneurs are also superheroes. They are the ones who are constantly striving to do all they can to solve problems of the world, improve the quality of human life and inspire social change; and they do this against all odds, often with a limited amount of time and resources.


What exactly is an entrepreneurial superpower?



In simple words, an entrepreneurial superpower is what you can do better than anyone else. It’s that skill set which sets you apart from others, and from which you can build your competitive advantage in business.


Most entrepreneurs believe that they should be capable of handling everything in their business. However, the greatest opportunity for success comes from strengthening your own areas of natural talent. Focusing on these areas makes way for extraordinary results. Success cannot be achieved by managing and paying attention to weaknesses — that can only cause frustration and feelings of failure.


Entrepreneurs can possess a wide range of superpowers, from seeing new opportunities and niches to being able to read people well, and beyond. No matter what yours is, you’ll want to capitalize on it because it will be one of your greatest business strengths.


So how can you, as a founder, identify your superpower?



Here are four simple steps involved in discovering and cultivating your superpower to become a better, stronger business leader:


  • Create a list of everything anyone has said you are good at, or do well professionally or even personally. These could be things they admire about you or have said you should sell as a service.
  • If you cannot be objective about your own strengths, ask your colleagues, friends and family members, who will be honest and whose opinions you trust. These people will give you objective feedback about your strengths — often, the things you take for granted, others can see very clearly.
Talk to us about how our outsourced services can help your startup deal with challenges and scale faster.



  • Make a list of all the things you love, and have loved, doing. Include every task or project you have done that brought you satisfaction, fulfillment and joy.
  • Note all the skills and areas of expertise that were needed for each item you listed. Review these skills, highlighting those that show up often or are similar in nature. If one skill or ability does not stand out from the others, assess the top three and note which ones come easiest to you, which you enjoy the most and which hold the most value for you and for others, to figure out your core superpower.

Once you know what your core superpower is, you must figure out what to do with it and how you can use it to your advantage.



The biggest benefit of finding your business superpower is being able to figure out what you’re most brilliant at and what can be a core differentiator between you and your competitors.


Plus, understanding your superpower also enables you to narrow your focus, specialize in a niche, identify your ideal client base and create efficient systems for your company. When you know what you are great at, you are likely to produce better results and others will have a better idea about who to refer to you.


As a startup owner, while you may feel like you can handle most parts of your company, you’ll find it impossible to develop your core ability while still juggling other demands. Therefore, in order to focus on your superpower, so that it ultimately benefits your business at large, you will need to give up some level of control and delegate certain tasks. And if you are a first-time delegator, it’s important to give your team the benefit of the doubt and try to be patient, to make the process less difficult.


You will then find that, in the world of business, once you figure out who you are, you will be able to successfully partner with others and set up teams in ways where you can bring in a diversity of perspectives that lead to innovative thinking.


Want more?

Escalon provides startups and small to midsized businesses with accounting, strategic finance, CFO services and support. Talk to an expert today.

 

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Financial Planning for the Future, Setting Long-Term Business Goals

While small businesses must handle day-to-day tasks—like managing payroll or closing monthly books—long-term planning is the compass that keeps them...

Read More
People Management & HR

Benefits Administration, What Small Business Need to Know

Benefits administration can be a game-changer for small businesses aiming to attract and retain top talent. While salaries remain an...

Read More
Accounting & Finance

AAP vs. Cash Accounting: Which Method Is Best for Your Growing Business? 

Choosing the right accounting method can significantly impact how you track financial performance, manage taxes, and plan growth. Two common...

Read More
Accounting & Finance

Beyond Bootstrapping: Advanced Cash Flow Management for Scaling Companies 

Bootstrapping—financing growth through internal cash flow—is a hallmark of many successful startups. But as businesses mature past their initial stage,...

Read More
Technology & Security

Building a Scalable Tech Stack: How to Choose the Right Tools for Growth 

In today’s business landscape, technology is more than a convenience—it’s a strategic asset that can supercharge growth. But as you...

Read More
Accounting & Finance

How to Reduce Month-End Close Time Without Sacrificing Accuracy 

The month-end close can feel like a perpetual scramble—collecting invoices, reconciling accounts, fixing last-minute errors. A drawn-out close not only...

Read More
uncategorized

How to Reduce Overhead Costs Without Impacting Productivity 

Overhead costs—from utilities and rent to administrative staffing—can quietly swell until they erode profit margins and slow your ability to...

Read More
Accounting & Finance

How to Structure Your Finance Team as Your Business Scales

Growth triggers a tidal wave of financial complexity, multi-entity operations, new product lines, overseas expansion, or investor relations. If your...

Read More
Accounting & Finance

M&A Readiness: How to Prepare Your Financials for a Successful Acquisition or Sale 

Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...

Read More