Startups

Does Your Startup Website Need a Chatbot?

  • 4 min Read
  • March 26, 2020

Author

Escalon

Table of Contents

To bot or not? That is the question we look at today.

 

A chatbot is a piece of software you install on your website making your site open 24 hours per day for a conversation with your users. You’ll find various types of chatbots that provide an escalating variety of responses.

 

Before today, you may have thought chatbots were only for large companies. But, many websites, both small and large, find them a useful tool.

 

In this article, we ask and answer the question, “Does your startup website need a chatbot?” Most often the answer is yes, and here are a few reasons why:

 

Chatbots Save You Money

 

As the owner of a small startup, you can’t be everywhere at once. And, you most likely can’t hire enough staff to monitor your website contact submissions 24-hours per day.

 

Yet, you might find that many of your customers are completing your forms in the middle of the night. Just imagine if you had a chatbot helping you out.

 

Because startups are often operating with the minimum amount of resources possible, they have to maximize where possible.

 

To save labor costs, consider a chatbot. They don’t cost a lot, and you will immediately see a return on your investment as chatbots often keep people on your site instead of bouncing off.

 

Chatbots Provide a Personalized Experience

 

Placing a chatbot on your startup website means you are providing 24-hour customer service to your customers whenever they need it.

 

In addition, you can program chatbots to speak multiple languages, so if you have foreign speakers coming to your website, the chatbot can adjust and take the lead.

 

A chatbot can also improve the overall user experience on your website. For example, a chatbot can see what page the user is browsing and give them information based on that page.

 

What’s more, if you have a returning customer, the chatbot can even recognize them and call them name, further improving the overall customer service experience.

 

Chatbots Reduce Your Lead Time

 

While it depends on your market and what you’re selling, a chatbot can cut down on your actual lead time.

 

For example, you can program your chat bot to ask the most pertinent questions of customers so you can see how qualified the lead actually is.

 

The chatbot can also answer numerous questions that your sales team doesn’t have to. And, if you sell online, the chatbot can provide immediate answers so your customer can quickly complete his/her purchase.

 

How Do You Know if You Need a Chatbot?

 

Here’s a list of questions to consider when making the decision to go with a chatbot. Will a chatbot:

 

  • Reduce cart abandonment by answering questions as your customer works through the checkout process?
  • Boost your sales by asking questions that lead to a sale?
  • Help complete the sale by offering a discount code.
  • Help you convert customers during the hours you are closed?
  • Do you need to interact with your customers, but you can’t afford staff to handle all your website traffic?
  • Do you need to engage and re-engage your customers?
  • Does your product or service appeal to the Millennial crowd? Remember, they want what they want when they want it, or else they will look elsewhere.
  • Are you looking to enhance your company’s productivity?

 

If you answered yes to any of these questions, your startup website may need a chatbot.

 

To Conclude

 

Many people prefer chatting right on your website to picking up the phone and calling.

 

For this reason alone, a chatbot is a great idea for your website. Not only will you increase leads, but your conversion rate will rise as well.

 

More than 53% of customers say they are more likely to shop with businesses that they can message. More than 50% expect a business to be open 24/7.

 

So, you can see a chatbot on your startup website can boost conversion rates, engage your customers, answer their questions, and increase the overall customer experience.

 

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.

Image:  John Schnobrich on Unsplash

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

People Management & HR

The Advantages of Outsourcing HR for Nonprofits with Limited Budgets

Nonprofits play a vital role in addressing societal issues, but managing the intricacies of human resources (HR) within the constraints...

Read More
People Management & HR

The Benefits of Partnering with Experts: Why Startups Should Consider Recruiting Outsourcing

When you're leading a startup, your time is precious. Every decision, every action needs to be focused on growing your...

Read More
Leadership & Growth

Meet the Experts: Karl Pawlik

Karl Pawlik’s career has been defined by his ability to navigate complex industries and leverage his financial expertise to drive...

Read More
Private Equity

Optimizing Operations for Long-Term Value Creation

Private equity (PE) firms have always been driven by the goal of delivering strong returns, but today’s market landscape demands...

Read More
Taxes

Navigating Nonprofit Tax Exemptions: Escalon’s Guide to Staying Compliant

Nonprofits are a cornerstone of communities, addressing critical needs, fostering growth, and making a meaningful difference. But with great impact...

Read More
Taxes

Your SMB’s Compliance Calendar: Key Deadlines You Can’t Miss in 2025 

Running a small or midsize business comes with enough challenges – compliance shouldn’t be one of them. Staying ahead of...

Read More
Accounting & Finance

Cash Flow Strategies for Life Sciences Companies: How to Stay Liquid in a Capital-Intensive Industry

In the fast-paced world of life sciences, innovation is king. But staying ahead of the curve often comes with hefty...

Read More
Accounting & Finance

CFO vs Controller: How Startups Can Benefit from Both

CFO vs Controller: How Startups Can Benefit from Both  As companies grow, managing finances and accounting becomes increasingly important. A...

Read More
Small Businesses

The ROI of Outsourcing Business Services: How to Measure Your Investment’s Impact 

The ROI of Outsourcing Business Services: How to Measure Your Investment’s Impact  In a world where every dollar must count,...

Read More