Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Overhead costs—from utilities and rent to administrative staffing—can...
Growth triggers a tidal wave of financial complexity,...
July 30, 2017
Social media is pervasive in our digital world.
It’s enhanced the way businesses can connect with their current and target customers. What’s more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers.
Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts.
In this article, we ask the question, “Should your company invest resources in Twitter?”
Twitter is known as the “hashtag” platform.
Because of the hashtag, tweets have a stronger probability of going viral. This means more people are likely to share and retweet your content. Ultimately, this means more followers and more engagement for you.
The value of Twitter lies in the retweet, and the hashtag helps you accomplish this.
If you pay attention to the trending hashtags that are relevant to your business, you can piggy back on their success.
One reason to use Twitter is that your business looks up-to-date on the latest trends. It shows your interest in connecting with people in new ways.
Have some news or information you want to get out quickly? Once you’ve established a following, Twitter is the way to go.
Tweets are more in-the-moment than posts on Facebook which stick around longer. So, if you have time sensitive news, use Twitter.
Once you decide to go with Twitter, you want to spend some time listening to and then following influencers on Twitter.
You want to check in with the big names in your industry and listen to what they’re saying.
With Twitter, you have the opportunity to network and connect with the right people who can help you grow your startup.
A big perk of Twitter is that it lets you listen and learn.
Through the use of hashtags and Twitter search, you learn a lot about how people feel about your brand. You’ll discover what they like and don’t like so you can make improvements.
On Twitter, you have the opportunity to engage with your customers and build your brand voice to attract your target audience to your company.
Before investing resources into Twitter, ask yourself the following questions:
So, what does your startup have to gain by being on Twitter?
With more than 150 million daily active users, Twitter has a lot to offer your business in the way of relationship building and being seen by large numbers of people.
Twitter allows you to succeed within a 140-character word count (the number of characters you’re allowed to use per tweet).
You have the ability to see these benefits when your startup uses Twitter:
To make Twitter work for your business, you want to do your research to learn if it’s compatible with your products and services. Make a plan for how best to reach your audience on this platform.
Once you’ve created a tweet strategy, you can begin. Be sure to check your analytics and adjust as necessary to reach the most people.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.
Image: freestocks.org on Unsplash
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Overhead costs—from utilities and rent to administrative staffing—can quietly swell until they erode profit margins and slow your ability to...
Growth triggers a tidal wave of financial complexity, multi-entity operations, new product lines, overseas expansion, or investor relations. If your...
Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...
Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health. While...
Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...
A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...
Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....
Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...
At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...