Startups

Advice for startups: Pivot early and often

  • 4 min Read
  • November 15, 2021

Author

Escalon

Table of Contents

For many startups, the ultimate dream is to go public or get purchased by a mega-player like Google, Apple or Amazon. 


In a recent podcast with “Startup Success,” Munjal Shah shared his incredible story of building three successful startups – and what he learned along the way. 


How Shah started Andale, Like.com and Health IQ 



Shah’s first startup was Andale, a company that made selling faster. He started Andale at 26 years old, and within five years sold the company to Alibaba. And with that first taste of startup success, Shah was hooked. 


Shortly after the sale of Andale, Shah started his second startup, which became Like.com. The technology was originally developed as a visual picture scanning technology that allowed the site to categorize your photos using facial recognition, allowing for easy picture organization. But Shah quickly realized that this one-time service wouldn’t make for a sustainable business. So, he pivoted.


Like.com had already developed visual search technology that was innovative at the time. Shah decided to rebrand the technology as a shopping search engine, able to help users find matching clothing or decorative pieces based on the aesthetics of a photo. Within a few short years, Google purchased Shah’s company. 


Health IQ has a slightly different origin story. While running a 10K, the day after selling Like.com, Shah experienced what he thought was a heart attack. The experience was a wakeup call. And it inspired him to develop a health company that would encourage and incentivize people to improve their health, but wouldn’t shame them for not being healthy yet. The company, now seven years old, took off. 


The commonality between these three startups – pivoting early



Each of Shah’s three startups share the story of pivoting and developing along the way. While in the middle of running each company, Shah noticed his technology could be used in a new way. Shah put it this way – 


“I’m more interested in being successful than being right.”


He explained how he watched other startups fight for what they thought their company needed, but ended up being wrong about what exactly that was. These companies grew to a point, then without pivoting, they eventually failed. Most of them waited to pivot until they were already out of money. But Shah says that what sets a successful startup apart is the ability to see a pivot point and act on it while you still have the financial backing, and successful track record, to do so. A pivot to climb out of a hole is much harder than a pivot while you’re at the top. 


Shah’s advice to entrepreneurs



Shah tells entrepreneurs not to create a company to please investors, but to care for customers. An investor may turn down an idea or argue that the market doesn’t need what the startup is selling, but Shah says to focus on what the customers want and need. If they’re willing to buy what you have, you’ve obviously found a pain point.  


Shah also encourages entrepreneurs to have the courage to try out a new industry or market sector. While we find comfort in sticking to what we know, he says to not be afraid of doing something different than your last job or the startup you just came from. Sometimes an outsider’s perspective is exactly what that industry needs. 


No matter what industry you’re in, it’s vitally important to surround yourself with a strong, capable team. When you’re in a new industry, bringing in team members who have the experience needed to bring success to your startup can be a game changer. 


The bottom line is to keep moving and don’t get locked into one startup idea. When you keep an open mind and flexible attitude, you’re able to pivot before it’s too late.  

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

The Importance of Financial Literacy for Business Owners 

Running a business isn’t just about having a great product or service – it also requires a firm grasp of...

Accounting & Finance

Tax Implications of Remote Work: What SMBs Need to Know 

The rise of remote work has opened exciting possibilities for small and medium businesses – access to a wider talent...

Leadership & Growth

Succession Planning: Preparing for Leadership Transitions 

Change is inevitable in business, and one of the most significant changes a company can face is a leadership transition....

Accounting & Finance

Sales Tax Compliance in the Digital Age: Challenges and Solutions 

The rise of e-commerce and digital business models has revolutionized how companies reach customers, but it has also added new...

Leadership & Growth

Implementing Lean Management Principles in SMBs

“Lean management” might conjure images of big manufacturing plants fine-tuning assembly lines, but the principles of lean are highly relevant...

People Management & HR

Developing a Competitive Compensation Strategy for SMBs

For small and medium-sized businesses, a competitive compensation strategy is key to attracting and retaining the talent needed to grow...

Accounting & Finance

The Role of Financial Reporting in Small Business Growth

Financial reporting often appears to be a routine exercise, but for small businesses, it can be the difference between reactive...

Accounting & Finance

The Impact of Accurate Financial Operations on Business Success

Financial operations encompass the systems and processes that govern every monetary aspect of a business—from managing payables and receivables to...

People Management & HR

The Benefits of Outsourcing Payroll for Small Businesses 

For many small business owners, running payroll is a time-intensive chore that requires meticulous calculation, familiarity with tax codes, and...