Startups

5 Startup Hotspots Not in California

  • 4 min Read
  • March 11, 2021

Author

Escalon

Table of Contents

When it comes to the technology and startup hotspots, the first name that comes to mind is often San Francisco, which is practically synonymous with Silicon Valley in most people’s minds. However, think tank the Milken Institute’s new “Best-Performing Cities 2021” report finds that the longstanding No. 1 best performing city in the US has tumbled 23 spots amid the COVID-19 pandemic.  The rankings are based on data for job creation, cost of living and wages and reflect economic conditions conducive to startups. 

 

Replacing San Francisco this year in the top spot for best-performing city on the Milken Institute’s list is Utah’s Provo-Orem metro region. San Francisco’s drop mirrors a larger trend described in the report, in which the highest performing and most economically viable cities are shifting away from previously leading regions like California and Massachusetts. 

 

The Top 5 “Best-Performing Cities” are:

  1. Provo-Orem, Utah

    : Jobs, wages and high-tech GDP growth pushed Provo-Orem into the first position among best-performing cities this year. The city is ranked highly for its tech industry concentration and moved up to 11th in short-term jobs augmentation compared to 29th last year. Robust support from regional educational institutions has fostered a booming tech sector and a strong reputation for hosting new and flourishing startup companies. In addition, Provo’s Brigham Young University provides skilled graduates, research, and innovation support to the tech industry as well as to large and stable employees. Provo-Orem and its adjacent cities have benefited largely due to the migration of the tech industries from the expensive big cities, the report also notes.

  1. Palm Bay, Florida

    : Mainly as a result of its diversified, high-tech industrial base, including a considerable part of the national aerospace and defense industries, Palm Bay continues to climb up the best-performing cities rankings by scoring the second position. Despite the COVID-19 pandemic, employment has merely fallen 1.5 percent among short-term jobs in the region, the Milken Institute finds. Housing in the area is also affordable, even though in recent years rent and median home sale prices have gone up, while continued investment in the school system is attracting a growing educated labor force and talent.

  1. Austin, Texas

    : Austin has maintained its third-place position in the ranking chart, reflecting marked development in many of the report’s indicators. Its numerous advantages include a low tax rate and ample space for development and expansion. The region also has a moderate cost of living despite its booming tech sector, and Austin has successfully marketed itself as friendly and open to business relocations. The state capital is also home to a major research university with strong ties to industry: the University of Texas at Austin. Recently Oracle, the world’s second-largest software company, also announced plans to move its headquarters to Austin from Redwood City, Calf., highlighting the city’s magnetic tech pull.

  1. Salt Lake City

    : Moving into fourth position versus 21 last year on the Milken Institute’s list, Salt Lake City has gained consistent employment growth across multiple sectors. The region is a hotbed for technology, finance and professional services, the report finds. Based on the booming tech sector in particular, income growth has been strong in the city, resulting in a continually high GDP. The region has experienced some economic setbacks due to COVID-19, but offsetting factors include widespread access to broadband and a low cost of housing, both of which help support proliferating startups and businesses. 

  1. Raleigh, North Carolina

    : The “City of Oaks” scored the fifth position on the “Best-Performing Cities” list with the help of its vibrant and wide-ranging tech sector. The region has achieved noteworthy growth in the past five years in both technology output and overall wages. However, the COVID-19 pandemic has hit the region, as since October 2019, job opportunities have fallen and taken the city to the bottom half of the short-term job growth indicator, the report finds. Raleigh city boasts three foremost research universities that offer well-educated young personnel, and the metro area is a hub for tech industries including communications equipment manufacturing, pharmaceuticals manufacturing and software publishers. Raleigh has also witnessed a rise in seasonal customer service jobs, offering a short-term boost to the regional economy.

The remaining top 10 Best-Performing Cities from the Milken Institute’s report, from sixth to 10th respectively, are:

 

Boise, Idaho … Phoenix … Nashville, Tenn. … Ogden, Utah … and Huntsville, Ala.

 

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

M&A Readiness: How to Prepare Your Financials for a Successful Acquisition or Sale 

Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...

Read More
Accounting & Finance

Optimizing Working Capital: Strategies to Maximize Liquidity Without Raising Funds 

Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health.  While...

Read More
Accounting & Finance

Outsourcing vs. In-House: A Strategic Guide for Growing Companies

Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...

Read More
Accounting & Finance

The CFO’s Role in Driving Operational Efficiency in a Mid-Sized Company 

A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...

Read More
Technology & Security

What Every $10M+ Business Should Know About Data Privacy Laws 

Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....

Read More
People Management & HR

The Cost of a Bad Hire: How to Improve Your Recruiting Process

Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...

Read More
People Management & HR

Key Insights from the 2025 CBIZ Not-for-Profit Pulse Survey 

At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...

Read More
People Management & HR

Scaling Culture: How to Keep Employees Engaged as Your Business Grows

Growth in headcount brings exciting opportunities for a business, but it also poses a key challenge: How do you maintain...

Read More
Accounting & Finance

Managing Multi-State Compliance as Your Workforce Becomes More Distributed

Rapid expansion and remote work trends have empowered medium-sized businesses to hire talent nationwide. Yet with multi-state operations come multi-layered...

Read More