Startups

3 Ways Startups Can Add Video Content Into their Marketing Strategies

  • 4 min Read
  • August 28, 2017

Author

Escalon

Table of Contents

As a startup, you’ll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before.

Let’s look at three ways startups can add video content into their marketing strategies.

#1:  Know Your Purpose

The first thing you want to uncover when creating a video content strategy is your purpose and your audience.

Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and defines your brand? What’s your story? Why should people shop with you?

Once you know the answers to these questions, you can define your purpose. Perhaps you want to educate and entertain, or maybe you want to drive traffic to your website or boost conversions.

You’ll be better able to meet any of these goals if you know your audience and your purpose.

#2: Uncover the Need

You understand your target audience, but do you really know what kinds of videos will interest them? If not, how do you find out?

Surveys sent through email and on your website and social media pages can help you dig deeper into the needs of your audience.

In addition, if you have a brick-and-mortar location, you can interview your customers in person.

Once you’ve done this, you can start making lists of the types of video content you’d like to create that holds the most interest for your audience.

It’s also a good idea to look at your competition. For example, if your startup offers web design services, look at other web companies in your area.

Try to come up with a video content plan that’s unique to you and differentiates yourself from the competition.

#3: Plan Your Delivery

The next thing you want to think about is what you’re going to do with your video content.

You have many options:

  • Website
  • Social media pages like Facebook, Twitter, Instagram, Pinterest and Google+
  • YouTube
  • Email marketing

In many instances, you’ll want to include your videos in several places.

Be sure when creating your plan that you make note of where you’ll deliver the video as that can inform the type and format of the video you create.

Final Thoughts

Video content marketing is here to stay, and it’s an important marketing tool for your startup.

By the year 2019, video is expected to be the catalyst for more than 85% of search engine searches.

So, the time to get involved with video is now. For many small businesses and startups this may seem intimidating.

You might be shaking your head and thinking, “I don’t have a budget for this, and I don’t have a video camera, so video isn’t for my startup.”

We encourage you to step back and look at the device that’s in your hand a better part of your day – your smartphone. Today’s phones are well-equipped to handle your video needs.

Plus, with online video editors as well as YouTube, you can do this.

The first thing you want to do is make a plan. A month-long plan to start might look like this:

  • First Week: Make several videos about your best-selling products.
  • Second Week: Create several videos showcasing customer testimonials.
  • Third Week: Do several Facebook live videos with your employees, introducing them to your audience.
  • Fourth Week: Make a couple how-to videos for a few of your products or services.

The key to success is your plan. Video content is exploding, and you can put it to work for you even if you just have a smartphone and a limited budget.

You hold the keys to adding video content into your marketing strategy, and it’s as easy as making a plan and sticking to it. 

Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.

Image:  Redd Angelo on Unsplash

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Q2 Business Planning: Adjusting Your Financial Strategy for the Rest of the Year

By the time Q2 rolls around, many startups have a clearer picture of their performance and market positioning compared to...

Read More
People Management & HR

5 Key HR Challenges to Address Before Summer to Keep Your Team Engaged

For many startups, the summer months can be a dual-edged sword. On one hand, warmer weather and looming vacations can...

Read More
Taxes

How to Maximize Your Tax Deductions: Essential Tips for Startups in Q2

Tax season often triggers stress and complexity—especially for startups laser-focused on building products, acquiring customers, and scaling operations. Yet savvy...

Read More
Startups

Mid-Year Financial Checkup: How to Assess and Adjust Your Startup’s Budget 

The halfway mark of any given year is more than just a date on the calendar; it’s a valuable checkpoint...

Read More
Consumer Goods

Inventory Accounting 101: Navigating Costing Methods and Their Impact on Financial Health 

For consumer goods companies, managing inventory efficiently is critical—not just for operations but also for financial health and risk management....

Read More
Technology & Security

Compliance Considerations for SaaS: Protecting Data and Staying Secure

As more businesses transition to Software-as-a-Service (SaaS) solutions, data security and regulatory compliance have become top priorities. From handling sensitive...

Read More
Accounting & Finance

How Outsourced Accounting Supports Scalability in Portfolio Companies 

For portfolio companies, whether backed by private equity, venture capital, or family offices, scalability is essential for maximizing value and...

Read More
Consumer Goods

Insights from a Consumer Goods Expert: Building Brands, Inventory Management, and the Power of Outsourcing

Insights from a Consumer Goods Expert: Building Brands, Inventory Management, and the Power of Outsourcing  In a recent conversation with...

Read More
Private Equity

The Key to Private Equity Success: Strong Financial Oversight and Compliance

Private equity deals are becoming larger and more complex, making financial preparation a critical part of the process. Take Novartis’s...

Read More