Small Businesses

Why Jack Dorsey Says Working Quickly Will Not Get the Job Done””

  • 4 min Read
  • September 5, 2019

Author

Escalon

Table of Contents

Most business owners that are aiming for success, change or growth will tell you that they’re working as quickly as possible to reach their goals. But in some cases, speed can be the antithesis to your future.

Case in point:

Jack Dorsey, who is the CEO of both Twitter and Square, recently sat down with interviewers at TED2019, where he shared his views on the future of the company and discussed the overall communication atmosphere. One of Dorsey’s overarching points was that working quickly isn’t as important as prioritizing what needs to get done.

“We are working as quickly as we can, but quickness will not get the job done,” Dorsey said when asked about how Twitter is addressing negativity on the social network. “It’s focus, it’s prioritization, it’s understanding the fundamentals of the network and building a framework that scales and that is resilient to change, and being open about where we are and being transparent about where are so that we can continue to earn trust.”

This isn’t the first time that Dorsey has espoused a deep connection to prioritization. He has said in the past that he uses an iPhone in place of a computer or tablet because it allows him to focus on what he’s doing, with “no distraction whatsoever.”

Why It’s Smarter to Work Strategically

Although working quickly allows us to meet benchmarks faster, it’s not always the best route to success. Certainly, we should get things done as efficiently as possible, but startups and established businesses should also be strategic, and sometimes that requires taking the pace down a notch. Consider these advantages to slowing things down at your business:

1. It Allows Time to Perfect Your Product/Service.

If you want to get your product or service to market as quickly as possible, you may not be giving yourself enough time to make it perfect. “Even if you’re the most qualified person in the world, it’ll take a long time to build the right thing,” writes Brian Scordato, founder of Tacklebox Accelerator. “The sand in your hourglass buys you the time to make mistakes.”

2. It Gives You A Chance to Know Your Target Market.

Once you have your target product or service right, it’s time to get to know your target customers – and that means getting to really know them – their demographics, their preferences and their dislikes. “To be really successful, it is as important to understand market dynamics as it is to deliver a great product,” writes Martina Lauchengco of Costanoa Ventures.

3. It Allows You to Avoid Taking Funding Just So You Can Scale Faster.

You shouldn’t take every offer of funding that comes your way, because some financial partners aren’t going to be a fit for your business. If you are trying to scale too quickly, you may take money from investors that don’t share your mindset or goals. “If you’re at the invention stage, just remember that necessity is the mother of invention, not money,” writes Dave Bailey of London’s Downing Ventures.

What to Do When

You Have to Speed Up

There are times when every business will have to work more quickly than its staffers would like – for instance, if you’ve promised a delivery on a certain date, or if you owe a report to investors. In these situations, don’t take speed into your own hands – instead, get help to meet your goals rather than pushing yourself to do everything quickly. For many small- and medium-sized businesses, this can mean outsourcing functions to contractors.

“By outsourcing the function to a partner instead of hiring full-time employees, you can move faster, learn more quickly and correct mistakes at an impressive speed,” writes Brent Freeman of Stealth Venture Labs. “Find partners with expertise in their fields and proven track records, who buy in to the company’s vision and culture,” he adds.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Financial Planning for the Future, Setting Long-Term Business Goals

While small businesses must handle day-to-day tasks—like managing payroll or closing monthly books—long-term planning is the compass that keeps them...

Read More
People Management & HR

Benefits Administration, What Small Business Need to Know

Benefits administration can be a game-changer for small businesses aiming to attract and retain top talent. While salaries remain an...

Read More
Accounting & Finance

AAP vs. Cash Accounting: Which Method Is Best for Your Growing Business? 

Choosing the right accounting method can significantly impact how you track financial performance, manage taxes, and plan growth. Two common...

Read More
Accounting & Finance

Beyond Bootstrapping: Advanced Cash Flow Management for Scaling Companies 

Bootstrapping—financing growth through internal cash flow—is a hallmark of many successful startups. But as businesses mature past their initial stage,...

Read More
Technology & Security

Building a Scalable Tech Stack: How to Choose the Right Tools for Growth 

In today’s business landscape, technology is more than a convenience—it’s a strategic asset that can supercharge growth. But as you...

Read More
Accounting & Finance

How to Reduce Month-End Close Time Without Sacrificing Accuracy 

The month-end close can feel like a perpetual scramble—collecting invoices, reconciling accounts, fixing last-minute errors. A drawn-out close not only...

Read More
uncategorized

How to Reduce Overhead Costs Without Impacting Productivity 

Overhead costs—from utilities and rent to administrative staffing—can quietly swell until they erode profit margins and slow your ability to...

Read More
Accounting & Finance

How to Structure Your Finance Team as Your Business Scales

Growth triggers a tidal wave of financial complexity, multi-entity operations, new product lines, overseas expansion, or investor relations. If your...

Read More
Accounting & Finance

M&A Readiness: How to Prepare Your Financials for a Successful Acquisition or Sale 

Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...

Read More