Small Businesses

How to Determine What Type of Information Your Clients Crave

  • 3 min Read
  • October 13, 2020

Author

Escalon

Table of Contents

Successfully finding a way to use data can help drive ventures, projects, products and services across industries. For any business to be effective and relevant, an entrepreneur should know what their customers want, and to present it even before they have articulated it in their minds.

Business entities are finding it increasingly difficult to connect with their customers, or to gauge their next moves. This lack of projection and forecasting can impede your ability to make educated decisions and create your future business plans. As customers become more aware and consume data at an exponential rate, it can be challenging for businesses to cut the clutter and get their points across to clients who actually do need the information.

Enterprises have relied on the use of white papers since the 1990s as an effective tool to market, educate and disseminate information about products and services, but it can be challenging to recognize what your clients need, or whether they have the same requirements that existed six months prior. Therefore, it’s essential to know what type of information your clients might need.

Check out the following tips to ensure that you know what your clients are seeking:

  • Get the Pulse of Your Customers:

    If your product or service is already on the market, then go to sites of your competitors, or wherever information is available. Find out what the chatter is, and try to capture what customers are talking about. Five stars and one star are the only reactions worth noting, as the person who experiences the product or service rates it from the deepest parts of their conscience. Learn their lingo, catch onto their emotions and hear what they have to say. When you release your information, it will have ready listeners and consumers.

  • Assume the Identity of Your Customer:

    This is one of the most reliable and tested ways to get into the minds of a customer. Unless you are in their position, you won’t be able to know their ideas, perceptions, problems and difficulties. You might have a great product, but unless you know what part of your product impacts the client’s life, you won’t be able to address the “need,” and they may be disinterested in what you have to say.

  • Get Insights from the Public:

    There is no better way to gauge what people want unless you go and talk to them. Random conversations, not to sell but to talk and get great insights, has always been the golden rule when you want to know what the public wants.

  • Get Attention from Small Bits of Info Related to Your Product:

    Try to collect the most miniscule of details that can tell you what customers want. For example, if you get people to come and experience unique software, it simplifies a user’s life. However, to beta test it, people have to get themselves registered, and this takes time. Therein lies the challenge for you. How do you get people to come in and register? You can always test your hypothesis on small groups and determine what piques their interest. It may be a hit or miss activity, but gets great results if it falls into place. “Trial and error” can be beneficial if done in small batches so as not to ruin the “big” plan.

The basic idea of how to determine what information your client needs is to always break the information into small bits, which in turn can lead to a plethora of information at your disposal.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

The Importance of Financial Literacy for Business Owners 

Running a business isn’t just about having a great product or service – it also requires a firm grasp of...

Accounting & Finance

Tax Implications of Remote Work: What SMBs Need to Know 

The rise of remote work has opened exciting possibilities for small and medium businesses – access to a wider talent...

Leadership & Growth

Succession Planning: Preparing for Leadership Transitions 

Change is inevitable in business, and one of the most significant changes a company can face is a leadership transition....

Accounting & Finance

Sales Tax Compliance in the Digital Age: Challenges and Solutions 

The rise of e-commerce and digital business models has revolutionized how companies reach customers, but it has also added new...

Leadership & Growth

Implementing Lean Management Principles in SMBs

“Lean management” might conjure images of big manufacturing plants fine-tuning assembly lines, but the principles of lean are highly relevant...

People Management & HR

Developing a Competitive Compensation Strategy for SMBs

For small and medium-sized businesses, a competitive compensation strategy is key to attracting and retaining the talent needed to grow...

Accounting & Finance

The Role of Financial Reporting in Small Business Growth

Financial reporting often appears to be a routine exercise, but for small businesses, it can be the difference between reactive...

Accounting & Finance

The Impact of Accurate Financial Operations on Business Success

Financial operations encompass the systems and processes that govern every monetary aspect of a business—from managing payables and receivables to...

People Management & HR

The Benefits of Outsourcing Payroll for Small Businesses 

For many small business owners, running payroll is a time-intensive chore that requires meticulous calculation, familiarity with tax codes, and...