Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Financial reporting often appears to be a routine...
Financial operations encompass the systems and processes that...
April 8, 2022
Podcasts are nothing new, but when you add them to your marketing arsenal, they open up a whole new way to drive engagement to your company.
People spend a large chunk of their time on their smart devices. According to Statista, the total number of smartphone subscriptions worldwide has surpassed 6 billion and is forecast to further grow by several hundred million in the next few years.
The purpose of podcasts is to meet your customers where they are. There’s no better place to build authority than on mobile, where more and more people are going every day.
In addition, NPR has found that 75% of podcast listeners take action on a sponsored message. This means that they are more likely to click on ads, follow affiliate links or buy merchandise.
Check out five reasons why you should make podcasts part of your marketing outreach program:
– Most people tune in to podcasts because they want to learn. They want to gain new skills, know what is going on in their respective fields or increase their general knowledge. Therefore, if you are an expert on a specific topic, podcasts can be a great tool to teach others about an interesting and upcoming trend or idea. This way you can position yourself as a credible authority on the subject.
– An effective podcast interview can be used for other purposes as well. Even if you are unable to attract a large audience, simply appearing on the podcast can help. Once the interview is live, you can add a link to it on your social media pages or your company website, send it to prospective clients and share it in a newsletter to markedly expand your audience.
– Podcasts, in general, offer evergreen content, unless they focus on a time-sensitive topic or an interview that is relevant only at a specific point in time. They are about big trends and ideas, about opinions and thoughts, and about what’s next.
– Thought leaders and industry groups frequently host podcasts, which can be especially useful if their niche audiences are just the audience you are trying to reach.
– Since this medium is casual and conversational, you can experiment with key topics to see what resonates. When done well, an interview on a podcast that has an emerging audience can be used to pitch others with larger audiences or broadcast outlets. Podcasts can be an effective outreach tool, but it is important to get them done right: Choose the right target, prepare well and share any podcast interviews with your customers and prospects.
Since podcasts don’t require a visual focus, people can listen to them while doing other chores, which is a primary reason for the ever-growing podcast audience. You can plan and start a business podcast to reach your target audience in three simple steps:
: Ensure that the topic is relevant to your target audience and provides value to them. Build a podcast to answer two key questions about your business: (1) Who are your ideal customers? and (2) What problem do you solve for those customers?
: Teach, educate and give valuable, actionable advice in every episode, including useful tips and insights. Keep episode lengths short and interesting to avoid losing consumers’ interest. Select the right equipment or medium to record your podcast and software to deliver a podcast that sounds great.
: Once you’re ready with your first episode, upload and distribute it to the iTunes Store, Stitcher, social media and other podcasting libraries and services. Publishing frequency should be at least weekly, and you should schedule new episodes at the time when your audience is most active each day. Advertise your new episode or podcast on social media, other podcasts and your website to ensure that your audience is aware of it and knows how to find it.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Financial reporting often appears to be a routine exercise, but for small businesses, it can be the difference between reactive...
Financial operations encompass the systems and processes that govern every monetary aspect of a business—from managing payables and receivables to...
For many small business owners, running payroll is a time-intensive chore that requires meticulous calculation, familiarity with tax codes, and...
Managing your business’s finances can often feel like juggling too many tasks at once, especially when you’re trying to keep...
Small business owners often grapple with tax obligations that can swallow a large portion of their profits if not managed...
Human Resources (HR) might feel like an afterthought for many small business owners juggling day-to-day demands, yet it has a...
Artificial intelligence (AI) isn’t just for tech giants anymore—it’s increasingly accessible to small and mid-sized businesses seeking a competitive edge...
Setting up a payroll system is an essential step that helps small business owners pay their employees accurately and on...
While small businesses must handle day-to-day tasks—like managing payroll or closing monthly books—long-term planning is the compass that keeps them...