You probably have a social media marketing strategy for your business, but did you know you can have one for your recruitment efforts?
Social media platforms, and especially LinkedIn and Facebook, can be great places to find candidates for your open positions.
In fact, because it’s so useful, well over 90% of recruiters use social media to find qualified candidates.
In this article, we look at five tips to implement a successful social media recruiting strategy.
#1: Work to Enhance Your Online Brand
Before you start listing your open positions on platforms like Facebook and LinkedIn, you want to build out your profiles and your pages.
You also want a posting strategy for your platforms. Have one voice so your brand is the same across all social media channels.
You want to be the company that people want to work for, so as you’re creating your strategy, make sure you are enhancing your brand and positioning your brand as the authority in your field.
Today’s employees want to work for a company they care about. They want to know your mission and vision, so help them see it on social media.
Not only will you attract candidates, but you’ll enhance your position in the community as well, increasing sales.
Be sure and showcase your staff at work and at play. Mention your benefits occasionally in your posts. Show people what a great company you are to work for.
#2: Ask Your Team Members to Share Your Posts
You might know that when your employees share your posts, you often increase sales. The same is true when they share your job posts.
Ask your current employees to help you spread the news about your new job openings.
They can also share a bit about their experience working for your company. These positive recommendations can help others learn more about your business and ultimately want to work there.
When your staff shares posts, they are sharing their recommendations which is a powerful recruiting tool for you.
#3: Create Branding Videos
You may already have marketing videos for your business. When it comes to recruiting, you want to create your own video branding strategy for the employment side of things.
Consider working with a marketing professional and videographer to create your video. Highlight your brand, your employees, your mission and vision, your company culture, and your work environment.
Let people see right into your business through your recruitment videos you share on social media.
#4: Don’t Make People Wait
When potential hires contact you through social media, respond as fast as you can.
Why? Because on social media, people expect a fast response. This also shows your candidates you’re interested in them and what they have to say.
If you don’t respond quickly, you send a negative message, and you may end up with a bad online reputation.
#5: Use Paid Advertising
Sometimes you need to give your job postings a little boost. When you put some money behind your ads, you enhance your visibility and your reach.
By doing this, you’ll reach and engage with more people than you could with an organic post.
Final Thoughts
Before you start recruiting on social media, you want to have a well-established presence on your platforms of choice.
This helps potential candidates see that you are a real company. They can see your brand identity and self-identify if your company is for them.
Social media recruitment efforts not only help you identify and check up on potential candidates, these efforts help you engage and attract potential new hires.
Today is a great day to get started building your profiles, activating your social media strategy, and diving into social media recruiting.
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