Private Equity

Meet Escalon’s Business Development lead for Private Equity-Backed Companies, William Webster

Escalon Services’ maestro of numbers shares how his career can impact your business.

  • 6 min Read
  • June 5, 2024

Author

Escalon

Table of Contents

Welcome to our new series, Meet the Expert at Escalon, where we introduce you to industry leaders shaping your business’s future.

In this edition, we’re in conversation with William Webster CPA, an experienced business advisor for PE-backed companies. William brings a rich background from notable firms such as Ernst & Young, PitchBook Data, and Tegus.

William’s finance and business development journey is marked by a series of impactful roles in which he has driven growth, crafted strategic initiatives, and developed resilient businesses. In this interview, we delve into his perspectives on the evolving landscape of private equity and venture capital. We explore how technological progress reshapes the industry and what startups need to capture investor interest.

Join us as we explore the dynamic landscape of PE and VC through the lens of an industry expert.

Team Escalon (TE): Can you tell us about your journey in the PE industry and what inspired you to pursue this career?

William Webster (WW): What first sparked my interest in Private Equity was working on a bookkeeping assignment for a large family office in Kansas City right after university. It was fascinating to see one family own so many investments, with no overlap between the family and the operators. From that moment, I wanted to learn more about investors.

TE: What are the key challenges you see in the current private equity and venture capital landscape, and how do you address these challenges?

WW: There are several, but the most significant challenge is the Deal Flow. Entrepreneurs are the lifeblood of the private markets; without new business ventures, there’s nothing to invest in. At the same time, the proliferation of tools like SourceScrub, PitchBook, Grata, and others has allowed PE funds and investment banks to boil the ocean in the hunt for new investments. In the current environment, high interest rates are wreaking havoc on private equity fund managers, as the high cost of capital slows deal-making and lowers returns.

TE: How do you stay current with the latest trends and changes in financial regulations and accounting standards?

WW: You have to be a constant student of the game. I turn to newsletters from Axios Pro Rata, Fortune Term Sheet, and PitchBook Data and read the Wall Street Journal daily. For accounting standards, I regularly listen to webinars from Thompson Reuters and other key CPE providers.

TE: What trends do you foresee in the private equity and venture capital sectors in the next five years?

WW: I foresee more corporate divestitures – many listed companies gobbled up assets during COVID. Now, these large strategics have seen their stock price tumble. To increase share prices, they will spin off non-accretive business units.

I also expect PE funds to invest more in single-family homes. Blackstone is already acquiring many of these properties. With baby boomers retiring and millennials behind the 8-ball on savings, I expect significant PE funds to create SPVs that acquire homes directly from property owners. In the VC sector, there will be increased scrutiny and diligence on earlier-stage companies, with investors demanding revenue and low churn before writing a seed check.

TE: What advice would you give to founders and business owners looking to attract investment from private equity firms?

WW: Know your numbers, market, customers, and KPIs. These are all essential for any conversation with an investment firm. Additionally, it’s helpful to know some comparable valuations for public companies and previous M&A deals.

TE: Given your extensive experience in business development across various firms, how do you see the role of technology evolving in the private equity and venture capital sectors?

WW: There’s a rise in robust BizDev function at PE, VC, and investment banking. Traditionally, B2B SaaS organizations have utilized several tools, such as Zoom Info, Outreach.io, HubSpot, Salesforce, and Highspot. As the hunt for deal flow remains at the forefront of every fund strategy, implementing a solid B2B SaaS approach to deal sourcing will be the differentiator for funds performing in the highest IRR quartile. More significant funds like The Blackstone Group Inc., The Carlyle Group Inc., TPG Capital, and Sequoia Capital already utilize proprietary tech stacks to uncover the best investment opportunities.

TE: How do you approach creating and implementing business development strategies at Escalon Services to differentiate the company in a competitive market?

WW: At Escalon, we offer outsourced accounting, fractional CFO services, and outsourced HR solutions across industries. Before speaking with a business owner or founder, I research key investors in their niche and recent VC, PE, and M&A transactions. Starting with the end in mind is crucial because an organization’s accounting and finance functions are often overlooked. After all, nobody starts a business because they want to reconcile cash and revenues.

TE: Can you discuss a case where your strategic input significantly impacted a client’s growth or success?

WW: At PitchBook, I worked with an emerging fund manager, raising their first fund. The team was diverse in both background and experience. They had some track record, but pitching LPs was going to be tough. Specifically, how do you find LPs with an appetite for your investment thesis, and how do you get a meeting? By understanding the fund managers’ backgrounds, I helped craft a pitch appealing to LPs, connecting through shared colleges, firms, and local ties. Ultimately, they were able to close a $50M fund as a result of my input.

TE: What is most rewarding about working with emerging businesses in diverse industries?

WW: I am an eternal optimist and believe that enterprise and technology can alter the course of humanity. The industrial revolution created vast opportunities and alleviated poverty. Each conversation with a business owner and founder is an opportunity to appreciate their work and its potential for positive outcomes.

About William Webster

William Webster started his career working with a family office in Kansas City and has spanned stints at companies like Ernst & Young, PitchBook Data, and Tegus. He’s passionate about ensuring that small business owners can achieve the dreams they’ve set for themselves as they grow their companies. Further, his experience ensures that he has the interests of everyone, from investors to business owners, when looking to broker deals.

Want to learn more about how Escalon’s experts can help your business? Talk to us today.

Talk to our team today to learn how Escalon can help take your company to the next level.

  • Expertise you can trust

    Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.

  • Quality and consistency

    Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.

  • Scalability and Flexibility

    Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.

Contact Us Today!

Tap into the latest insights from experts in your industry

Accounting & Finance

Q2 Business Planning: Adjusting Your Financial Strategy for the Rest of the Year

By the time Q2 rolls around, many startups have a clearer picture of their performance and market positioning compared to...

Read More
People Management & HR

5 Key HR Challenges to Address Before Summer to Keep Your Team Engaged

For many startups, the summer months can be a dual-edged sword. On one hand, warmer weather and looming vacations can...

Read More
Taxes

How to Maximize Your Tax Deductions: Essential Tips for Startups in Q2

Tax season often triggers stress and complexity—especially for startups laser-focused on building products, acquiring customers, and scaling operations. Yet savvy...

Read More
Startups

Mid-Year Financial Checkup: How to Assess and Adjust Your Startup’s Budget 

The halfway mark of any given year is more than just a date on the calendar; it’s a valuable checkpoint...

Read More
Consumer Goods

Inventory Accounting 101: Navigating Costing Methods and Their Impact on Financial Health 

For consumer goods companies, managing inventory efficiently is critical—not just for operations but also for financial health and risk management....

Read More
Technology & Security

Compliance Considerations for SaaS: Protecting Data and Staying Secure

As more businesses transition to Software-as-a-Service (SaaS) solutions, data security and regulatory compliance have become top priorities. From handling sensitive...

Read More
Accounting & Finance

How Outsourced Accounting Supports Scalability in Portfolio Companies 

For portfolio companies, whether backed by private equity, venture capital, or family offices, scalability is essential for maximizing value and...

Read More
Consumer Goods

Insights from a Consumer Goods Expert: Building Brands, Inventory Management, and the Power of Outsourcing

Insights from a Consumer Goods Expert: Building Brands, Inventory Management, and the Power of Outsourcing  In a recent conversation with...

Read More
Private Equity

The Key to Private Equity Success: Strong Financial Oversight and Compliance

Private equity deals are becoming larger and more complex, making financial preparation a critical part of the process. Take Novartis’s...

Read More