How to Set up Your Business’ Google Analytics Account

Step 1: Create Your Account

• Go to the Google Analytics site. If you already have a Google account, then you can use that, or you can set up one specifically for your business.
• If you want to use your existing Google account, sign into that and click on “Access Google Analytics.” Otherwise, click “Sign Up.”
• Fill in your details, including your Account Name (your business name), Website Name (the website you want to track), Website URL and select an Industry Category and Reporting Time Zone.
• Under “Data Sharing Options,” select what data you wish to share with Google by checking the relevant boxes. Note: The more information you give Google, the better information it can give you to help track your metrics.
• Click on “Get Tracking ID.”
• Agree to the terms of service by clicking “I Accept.”
• Add the Tracking ID to your website.
• You are now set up to start collecting visitor data for your website.

Step 2: Set Goals

Step 3: Link Google Search Console

Step 4: Link Google Ads

Step 5: Set Up E-Commerce Analytics

Reports You Can Generate Using Google Analytics

1. Real-Time Reports: This allows you to monitor activity (live users, events and goals) as they happen on your website or app. These also help you test if your Google Analytics tracking code is working properly.
2. Audience Reports: These reports tell you everything about your visitors, including their demographics (age and gender), general interests, location, the language(s) they speak, how often they visit your website and the device(s) they use to visit your website (web or mobile).
3. Acquisition Reports: These reports give you the traffic details for your website; for example, what drove the users to your site.
4. Behavior Reports: Behavior reports tell you about your content, especially the main pages on your website. To see what terms and pages the visitors searched, you can set up “Site Search.” These reports also tell you about the loading speed of your website, and provide suggestions on how to make your website faster.
5. Conversion Reports: Conversion reports answer the queries related to the goals defined by you.
6. Custom Reports: Apart from the five basic types of reports, there are custom reports that you can create on Google Analytics. Some examples of custom reports include:

• A benchmarking report allows you to compare your data with aggregated industry information from other companies who share their stats.
• An AdWords report gives you an indication of the efficacy of your marketing efforts if you advertise through Google.
• A mobile performance report is great for understanding how well your website is optimized for mobile.

Authors

Neha De

Neha De is a writer and editor with more than 13 years of experience. She has worked on a variety of genres and platforms, including books, magazine articles, blog posts and website copy. She is passionate about producing clear and concise content that is engaging and informative. In her spare time, Neha enjoys dancing, running and spending time with her family.