Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Mergers and acquisitions (M&A) can dramatically alter a...
Working capital: The difference between your current assets...
January 28, 2018
Hiring new team members for your startup is a lot like marketing your company, but many businesses don’t approach it this way.
If you want to hire the absolute best candidates, you want to make sure your job posts are attracting the right job seekers by providing them extra information to help them decide whether or not to submit a resume.
This involves using your marketing skills to craft your job postings.
Here are a few ways startups can attract better talent by improving their job postings.
While most job descriptions provide a thorough list of what’s expected of applicants, and they usually include the requirements, many are often missing the “why.”
Practice your marketing skills by setting your job description apart from the competition. Tell your applicants why your startup is the one they want to work for.
Describe your workplace benefits. For example, do you offer parental leave, telecommuting options, flexible hours, on-site fitness or catering, dry cleaning options, or generous vacation time? Be specific so applicants know what they’re getting.
Describe your workplace culture. How do you reward employees? How do you treat them? These descriptions can help you lead someone away from a comfortable job to your startup where they can be authentic and feel valued.
Today’s job seekers want to know what your startup stands for. They want to know your mission and your vision as well as your core values.
Again, using your marketing tools, explain your company culture when it comes to your core values. Let applicants know what it really looks like working for your startup.
Do you give back to the community? Do you volunteer together as a team? Consider using videos to show job applicants what your core values look like. This is a great way to give applicants an inside peek.
You want the best talent, so speak directly to them. These are the folks who actually read your entire job listing, so use the space to be specific and enticing.
Job applicants will form an opinion about your company from your job listing. In fact, what they read in the job post may even determine whether or not they visit your website to learn more about you, and ultimately if they’ll apply for your job.
Target top talent and speak their language. They know enough to read between the lines. You don’t want them to have to do this, though. Lay it all out for them.
You’ll find that attracting top performers takes a great marketing strategy and a well thought out job description.
To conclude, we leave you with a few more things to consider so that your startup can attract better talent.
When crafting your job description in your job postings, you want to:
The most important aspect about your job posting is appealing to prospective applicants so you can attract the top performers. Use what you know about marketing to appeal to your target audience, and you’ll soon have a staff of top talent.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...
Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health. While...
Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...
A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...
Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....
Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...
At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...
Growth in headcount brings exciting opportunities for a business, but it also poses a key challenge: How do you maintain...
Rapid expansion and remote work trends have empowered medium-sized businesses to hire talent nationwide. Yet with multi-state operations come multi-layered...