Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Mergers and acquisitions (M&A) can dramatically alter a...
Working capital: The difference between your current assets...
December 2, 2020
Launching a B2B holiday marketing campaign can help you build a mutually beneficial relationship with your target audience. You can achieve this by distributing useful content at the right time and frequency, in different formats, and through a variety of channels.
B2B firms can increase their brand awareness and promote their services via email marketing. The key to generating the most results through your B2B holiday marketing strategy is to plan ahead. Check out this list of details that companies should include in their B2B holiday marketing emails to maximize success.
Share your expertise to show that you can overcome industry challenges. Send graphs depicting the growth of your business and your plans for the next year.
to your email to help readers understand your products or services easily.
to thank your current customers with a warm note of appreciation for their support during the past year.
business software, tools and technologies to help your prospects in their buying cycle for the coming year.
of the year or share holiday-themed content that attracts the attention of your prospects.
within the industry to provide value to your readers. Leaders often like to read a checklist to finish out the year or start the year right.
.You can share effective marketing ideas for the New Year or easy-to-follow steps to help your customers use your software, technology or service.
to your email recipients and let them know the best way to contact you in case they ever have questions.
in your content to liven up your emails and highlight deals or offers on your products and services.
when sending a holiday-themed email.
statistics and trends in your industry, New Year predictions and more. Such content can help you attract new clients.
. Congratulate your clients on specific successes from the past year, or share a branded holiday message. Good discounts can serve as the right incentive for businesses to buy even at the end of the year.
This will help you stand out from the pile of mail that arrives during holiday time.
customer testimonials or case studies in a powerful content format, such as a video or slide-share presentation. This can provide value to your readers and strengthen the perception of your brand as a thought leader.
with data wrapped in an easy-to-understand infographic.
can help you attract new clients.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Mergers and acquisitions (M&A) can dramatically alter a company’s trajectory—unlocking new markets, technologies, or customer bases. Yet, many deals stumble...
Working capital: The difference between your current assets and your current liabilities. It’s a key barometer of financial health. While...
Expanding your team and capabilities is critical to sustaining growth—but the question often arises: Should you build an in-house department...
A Chief Financial Officer (CFO) isn’t just a numbers person anymore. Modern CFOs play a pivotal role in shaping strategy,...
Once your annual revenue surpasses $10 million, you attract more attention from regulators, partners, and customers, especially regarding data privacy....
Hiring is one of the most pivotal processes in any organization, particularly for a medium-sized business looking to scale. Yet...
At Escalon, we are committed to keeping our clients informed about the latest trends, challenges, and opportunities across the industries...
Growth in headcount brings exciting opportunities for a business, but it also poses a key challenge: How do you maintain...
Rapid expansion and remote work trends have empowered medium-sized businesses to hire talent nationwide. Yet with multi-state operations come multi-layered...