3 Ways Established Firms Can Shift Their Corporate Cultures

• Call attention to the importance of the company mission, vision and values.
• Lead by example. For example, if you’d like your employees to wear formal clothes, do not show up at the office in jeans and a T-shirt.
• Reward your employees for sticking to and promoting your company values.
• Don’t encourage counterproductive behaviors. It will give your employees the idea that you are not serious about the values you’ve established.
• Hire people not just based on their skills, but also who they are.
• Decide on the perks you will offer your employees — paid leave on their birthday, flexible work options, etc.

Measure the Progress

What gets measured gets managed. While culture is an intangible aspect of any business, there are certain metrics that can be used to check its effectiveness. Some of the ways you can evaluate your company’s new culture are:

• Check whether the changes that you have made have had any impact on overall business revenue, customer growth, retention and so on.
• Look for internal signs to see if your employees seem happier and more productive. According to a recent survey, 85 percent of CEOs and CFOs believe that an unhealthy company culture leads to unethical behavior.
• If the changes made are connected to numbers, such as if the target is to build a more customer-centric company, quantify it by measuring customer satisfaction for sales and support conversations.

A plan means very little without proper execution and evaluation. And to sustain any positive changes, it is essential for you to understand whether the changes are being adopted, whether they are making any difference, whether there is any relapse or whether things need to be improved. So keep the feedback loop open in the form of interviews and surveys to ensure you don’t end up with another culture that still does not work.

Authors

Neha De

Neha De is a writer and editor with more than 13 years of experience. She has worked on a variety of genres and platforms, including books, magazine articles, blog posts and website copy. She is passionate about producing clear and concise content that is engaging and informative. In her spare time, Neha enjoys dancing, running and spending time with her family.

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