Many people dream of becoming entrepreneurs, and often the biggest...
Letting technology do the heavy lifting for certain monotonous tasks...
Growth often hinges on capable leadership at every...
Reaching $10 million in Annual Recurring Revenue (ARR)...
November 14, 2022
Acclaimed entrepreneur Richard Branson once famously said: “Never take your eyes off the cash flow because it’s the lifeblood of business.” This quote quickly communicates why the survival of your business depends mostly on cash flow.
In simple terms, cash flow refers to the net amount of cash coming in and going out of your business. Think of money coming in as representing inflow, and money spent reflecting outflow.
Typically, the sale of goods or services is what results in an inflow of cash, but other sources might include debt repayments and interest from deposits. Wages, supplier payments, rent and taxes are among classic examples resulting in outflow of cash.
Your business’s cash flow can be measured and predicted through a technique called cash flow forecasting. The cash flow forecast is often represented through a cash flow statement, which is essentially a document showing the business’s cash inflow and cash outflow in a set period, prepared in accordance with generally accepted accounting principles.
Businesses with more money coming in than going out during the period are considered to have a positive cash flow statement. Those with more money going out than coming in during the interval are considered to have a negative cash flow statement.
A negative cash flow isn’t always cause for concern. Some businesses may experience a significant outflow of cash if they are completing an acquisition or financing a new venture, for instance.
But a negative cash flow statement does warrant further investigation. To provide context, companies issue a cash flow statement in conjunction with the income sheet and the balance sheet.
Some businesses with a negative cash flow will need to plug cash outflow holes before it’s too late. In entrepreneurial terms, this refers to revisiting the cash burn rate — the amount of money needed monthly to cover all expenses.
The lower the burn rate, the better the indication that your business has a strong cash position. To reduce burn rate, businesses must take measures aimed at increasing revenue and cutting costs.
A cash flow forecast is a valuable tool for businesses because it:
Cash flow forecasting helps estimate a company’s future cash balance, and it’s usually performed for the short, medium and long terms. However, the further into the future the forecast goes, the more it is based on assumptions and the less dependable it becomes.
Businesses use cash flow forecasting so they can be better prepared. It will tell you when you’ll have sufficient cash to run the company or expand it, as well as when more cash is going out than in.
Investors and banks also rely on cash flow forecasting, in part, before deciding whether to fund a business. It also helps position business owners to ask investors for more funding.
Because business cash flow is dependent on time, aim to be as accurate as possible regarding the timing of your inflow and outflow predictions when following these broadly outlined steps.
Established businesses can do this by reviewing last year’s figures for any trends. You can adjust based on whether sales or income went up, went down or stayed the same.
Estimate your inflow of cash from sources other than sales of goods and services. This will vary by business, but examples could include:
Estimate your expenses for administration and operations, such as wages, taxes and rent. You may also need to factor in the cost of making goods available.
If applicable, add other cash outflows that separate from normal running expenses, such as loan repayments, purchasing new assets, one-off bank fees, and payments to the owner.
Review what you estimated against your actual cash flows for the chosen period. This will show any differences between estimated and actual to see why cash flow deviated from your projections.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
Growth often hinges on capable leadership at every level. Yet many medium-sized businesses focus on filling immediate management vacancies rather...
Reaching $10 million in Annual Recurring Revenue (ARR) is a major milestone, but scaling further brings new operational hurdles. From...
April 30, 2025– Escalon Services, a leading provider of back-office solutions for startups and SMBs, proudly announces that it has...
Moving from 25 employees to 100 is a tipping point for many businesses. What worked with a lean, close-knit team...
Compensation isn’t just about paying people to show up and do work; it’s a strategic tool that can attract top...
Accurate accounting is the bedrock of any successful business operation. Yet, medium-sized businesses—those that have grown beyond the small-business stage...
Distinguishing between independent contractors (1099) and employees (W-2) is a pivotal compliance matter for U.S. businesses. Misclassification can result in...
Spring symbolizes renewal, making it an apt metaphor for startups aiming to secure fresh capital to fuel their next growth...
Payroll is more than just issuing paychecks—it’s a complex, high-stakes process that can significantly impact employee satisfaction, legal compliance, and...