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July 27, 2021
If you think that only large corporations or big brands should worry about their reputation, you’re mistaken. Reputation is a big deal for every business today, regardless of size.
Whether you run a bakery, spa, bookkeeping firm or any other kind of business, you need to keep tabs on how customers perceive your establishment. This is the bedrock for creating an effective strategy for reputation management.
To help you get started, we have curated simple tips for building a sterling business reputation.
Of course, delivering quality products or services is the focus of a good business. But even in times of business hardship, quality should be the last thing to be sacrificed.
Better yet, offer quality that is a cut above that offered by competitors. Apart from a higher market share, a superior business reputation is likely to come from it.
With retail giants such as Amazon and the UK’s John Lewis building world-respected brands based on well-regarded customer service, never underestimate the importance of your own business’ customer relations. As these two retailers have illustrated, treating your customers well keeps them coming back for more.
Top-notch customer service will fuel positive reviews and thereby enhance your company’s reputation. One of the best ways to build good customer relations is being available when your customers need you.
Because they regard you as the expert, customers look to you for information, advice and help solving their problems. Be the helpful resource they seek and win a loyal customer in the process.
One of the simplest ways to maintain a positive relationship with customers is by periodically asking them to leave reviews. This will help understand their journey with your company — what went well or if something was amiss about your products and services, and what could be improved next time.
You can make this request personally at the point of sale, through email follow-ups or phone calls. Or conduct online surveys on social media to gather information from your customers all at once. Consider offering incentives such as discounts to encourage participation and to garner more feedback.
One way to attract the green consumers of tomorrow, such as sustainability-minded millennials and their younger Generation Z cohort, is by showing your efforts at social responsibility. Establish clear social responsibility initiatives and communicate them through various channels.
For example, you may wish to partner with charities or to donate a part of your profits or products to a worthy cause. Whatever you choose, make sure your customers are aware of it.
Additionally, ask customers for their feedback on social issues. It is a simple way to demonstrate your commitment and build trust with your audience.
In our digital age, social media is an integral part of a small business’ marketing strategy, because it lets you proactively reach your target audience. As you build trust and relationships over time using social media, it can grow into a two-way conversation with customers to boost your reputation.
Responding quickly to comments or questions on your company’s social media pages and offering humble and timely solutions to negative reviews of dissatisfied customers will help you stay on the top of the reputation game.
During the lifetime of your business, you may work directly or indirectly with a number of individuals and organizations. It’s important that whomever you choose to work with provides you with at least a similar caliber of reputation and is not someone who risks bringing it down.
Do your research and make sure that you’re picking the right people.
Having a great reputation among customers is simply not enough. You also need to be reputable among employees.
Staff are among your company’s greatest assets — they keep the wheels turning. They might also play a hand in enhancing your reputation, particularly when they’re acting as company representatives at events or conferences.
It makes sense that unhappy employees are less likely to offer the excellent customer service needed to build a great business reputation. Make sure that you’re treating employees with respect by offering fair wages and benefits, and by listening to their concerns, to maintain the reputation you have achieved.
Our team is made up of seasoned professionals who bring years of industry experience to the table. You gain a trusted advisor who understands your business inside out.
Say goodbye to the hassles of hiring, training and managing in-house finance teams. You will never have to worry about unexpected leave of absence or retraining new employees.
Whether you’re a small business or a global powerhouse, our solutions scale with your needs. We eliminate inefficiencies, reduce costs and help you focus on growing your business.
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