How to craft an elevator speech for investors

What is an elevator speech?

What to include

Steps to follow

• Define who you are. You can answer this question in only one sentence. For example, “We built a software platform that allows people to design their own custom swimming pools.”
• Explain what you do. This can be one-two sentences. Take a look at your mission statement and write about what you do every day that matters. For example, “This software platform allows customers to hire a pool builder for $10,000 less than normal and create a beautiful spot for building family memories.”
• Describe your target customer. You can use one-two sentences here. It might look like this: “My ideal customers are busy families looking for a place to build quality relationships with their children away from the demands of technology and daily life. These customers don’t have time to deal with the pool design process, and they are interested in building a pool in the most economic manner.”
• Elaborate on what makes you unique. This is where you use your unique selling proposition, and it can be one-two sentences. For example, “I know how hard it is today to get your children away from their devices, and I know the value of a dollar. I’m in a unique position to help people build relationships while saving an unprecedented amount of money.”
• Make sure you have a hook. This can be a sentence that asks your audience if they’ve ever wished for something. In this case, you can appeal to their family-side and money-saving tendencies.

Final thoughts

Authors

Kanika Sinha

Kanika is an enthusiastic content writer who craves to push the boundaries and explore uncharted territories. With her exceptional writing skills and in-depth knowledge of business-to-business dynamics, she creates compelling narratives that help businesses achieve tangible ROI. When not hunched over the keyboard, you can find her sweating it out in the gym, or indulging in a marathon of adorable movies with her young son.