CFO vs Controller: How Startups Can Benefit from Both
As companies grow, managing finances and accounting becomes increasingly important. A strong financial team not only keeps key stakeholders, like Executives and Board Members, informed about the company’s financial health but also positions the business for long-term success. Chief Financial Officers (CFO) and Controllers each offer unique strengths and experiences, and businesses can benefit from having one, the other, or both, depending on their needs. By understanding how these roles function individually and together, your startup or small business can make informed decisions to build the right financial foundation. Let’s explore how each role adds value and how they can support your growth.
Why Every Business Needs a Strong Controller
The Controller serves as the financial operations expert, ensuring that your company’s day-to-day accounting processes run smoothly. While the core responsibilities of a Controller are consistent across organizations, they can vary based on a company’s size and stage of growth. For smaller businesses, the Controller may report directly to the CEO, while in larger organizations, the role typically reports to a CFO or another senior officer.
Controllers play a vital role in building a strong financial foundation. They oversee essential accounting operations, streamline processes, and ensure compliance, making them an invaluable asset to businesses that need operational expertise but aren’t yet ready for a CFO.
Key duties of a Controller:
- Develop and enforce accounting policies and procedures to ensure consistent practices
- Oversee daily accounting tasks
- Payroll
- Accounts receivable
- Accounts payable
- cash flow management
- Implement and manage accounting software
- Maintain the chart of accounts
- Oversee the monthly close process, including comparing actual results to both the budget and prior periods
- Implement accounting systems, policies, and procedures to streamline operations, ensure segregation of duties and minimize fraud risk
- Oversee the tax return process, including the preparation of tax packages and filing of taxes
- Handle basic HR duties:
- Maintain employee files
- Manage benefits
- Oversee payroll
- Help hire and manage the finance team
- Manage the annual audit process
- Maintain the company’s historical financial records
While Controllers focus on operational excellence, their work creates the foundation for broader financial strategy. As companies grow, this foundation becomes essential for the high-level strategic decision-making led by a CFO. Whether your business relies on a Controller alone or pairs their expertise with a CFO, together they provide both operational strength and strategic vision for sustainable growth.
Why a CFO Is Essential for Long-Term Business Strategy
The CFO’s role is broader and more strategic than the Controller’s, focusing on the company’s overall financial health and long-term success. While the Controller ensures operational efficiency, the CFO provides high-level guidance that shapes the business’s future. Also, while a controller tends to be more internally focused, the role of the CFO is often more outward facing, dealing with investor relations, public relations, lenders, bankers, lawyers, etc.
In early-stage startups, a CFO often focuses on securing capital, forecasting cash flow, and building financial relationships. As the company matures, the CFO’s role evolves into a strategic partnership with the CEO, driving growth and ensuring the business remains on a solid financial footing. Whether your company has a Controller, a CFO, or both, understanding the CFO’s key responsibilities can help you determine when this role is most beneficial.
Core functions of a CFO:
- Partner with the CEO and Bard of Directors to offer financial insights and guidance on long-term business strategy
- Ensure sufficient capital by helping with fundraising and managing investor relations
- Prepare investor reports and presentations
- Manage relationships with investors
- Prepare financial reports for management and the board to guide data-driven decisions making
- Oversee cash balances and cash flows, providing detailed projections and forecasts to anticipate future capital needs and ensuring compliance with financial covenants
- Act as a senior leader across various departments
- Drive the creation of annual strategic plans and financial forecasts in collaboration with senior leadership
- Manage all banking and lending relationships
- Administer stock options and equity tracking support company ownership and compensation structures
- Oversee HR operations, including employee benefits, compensation, and talent management
- Lead all merger and acquisition efforts, collaborating with the CEO and Board of Directors
- Build relationships with external advisors, including auditors, tax professionals, insurance brokers, bankers, and legal counsel
- Collaborate with sales and marketing teams to develop pricing strategies, and contractual terms
- Oversee risk management, ensuring proper insurance coverage and identify financial risks
he CFO’s strategic insights and leadership make them a key decision-maker in the company’s future growth and stability. When combined with the expertise of a Controller, businesses can ensure they have the operational, strategic, accounting and financial skill sets that are needed to successfully scale.
Choosing the Right Financial Leader for Your Startup or Small Business
The choice between hiring a CFO or a Controller depends on your company’s current needs and future goals. In early-stage companies, a Controller is essential for managing daily financial operations, ensuring accuracy, and maintaining strong financial controls. As your business grows, a CFO can provide strategic leadership, guiding long-term planning, fundraising, and growth initiatives that extend beyond routine accounting tasks.
For some companies, having both a Controller and a CFO can be the ideal solution, with the Controller handling the day-to-day financial management while the CFO focuses on high-level financial strategy and growth. However, many startups find it more cost-effective to bring on either a fractional CFO or Controller as a flexible solution that meets their specific needs during different phases of growth. These professionals can offer the right level of expertise for your specific needs, on a flexible basis.
Streamline Your Financial Operations with Escalon’s Outsourced CFO and Controller Services
With Escalon’s outsourced, fractional CFO and Controller services, you can access seasoned financial professionals without the cost of hiring a full-time team. Whether you need a Controller, a CFO, or both, Escalon’s flexible, cost-effective services provide the right level of financial leadership at every stage of your business.”
From bookkeeping and accounting to fundraising, capital strategy, and beyond, Escalon’s team ensures your business is on track for sustainable growth.
Our experts integrate seamlessly with your management team, offering the financial leadership and support necessary to navigate your growth journey. Contact us today to streamline your financial operations and take your business to the next level.
