What’s a Squeeze Page, and Do You Need One?

Generate More Leads

• Focused Content

  
  
  – The information on a squeeze page is concise and direct. It focuses on one CTA or topic and does not include any link or navigation options other than filling out a form.

• Higher Conversion Rate

  
  
  – A well-implemented squeeze page can increase your conversion rate significantly. Since they have minimal data capture fields, they tend to convert more people than other landing pages do.

• Easy to Create and Load

  
  
  – Squeeze pages are simple to create and easy to turn into templates due to their minimal text and design. Therefore, the squeeze landing pages load faster.

• Help Promoting New Products and Services

  
  
  – If your offer is valuable to the user, they can subscribe to your marketing emails or messages. Thus, a good offer can help you build a positive relationship with visitors.

How You Can Optimize Your Squeeze Page

Below are the best practices that every entrepreneur should consider to get the most conversions out of their squeeze pages:

Make Your CTA Interactive

Your CTA button should clearly define the action or offer for the user. Also, the design of the squeeze page needs to be such that it highlights the email input field.

Include Limited Content

The content of a squeeze page should be targeted and compelling. It should include minimal text, formatted in bullet points to make content fast and easy to read. Also, avoid any web links on your squeeze page to remove distractions.

Provide Compelling Offers

A convincing and competitive offer can lead to more conversions. Use a more relevant button text to promote the payoff and emphasize the benefits of your offer.

Use Shorter Page Length

Typically, a squeeze landing page should be no more than two- to three-page folds to make the page light and reduce users' effort.

Social Media Compatibility

Your squeeze landing page’s dimensions and layout should be compatible with the social media platform's requirements. In addition, avoid dynamic design layout to increase load speed.

Follow up with Users

Squeeze pages are typically followed by autoresponder email to provide users with offers the moment they fill out your form. Add leads that come through your squeeze page to your email marketing list. Then, you can recommend similar content, offer promotions, or add the users to your newsletter distribution list.

Sync Data to Your Tool

Sync your squeeze page leads to your CRM tool so the leads get automatically routed to your customer database. That way, you can track leads' origins and trigger future campaigns.

Don’t Make an Offer Too Big to Handle

Providing an offer as a limited-time deal can stimulate visitors to take advantage. An offer must be simple to understand with minimum terms and conditions.

Authors

Tasnim Ahmed

Tasnim Ahmed is a content writer at Escalon Business Services who enjoys writing on a multitude of subjects that include finops, peopleops, risk management, entrepreneurship, VC and startup culture. Based in Delhi NCR, she previously contributed to ANI, Qatar Tribune, Marhaba, Havas Worldwide, and curated content for top-notch brands in the PR sphere. On weekends, she loves to explore the city on a motorcycle and binge watch new OTT releases with a plateful of piping hot dumplings!

Previous Post

Newer Post