Important Metrics Startups Should Keep Track Of

For many business owners, just the word metrics has them filled with worry and stress. In this article, we’re going to demystify the term and tell you what important metrics startups should keep track of. Why look at metrics? Well, metrics measure performance, and your investors are going to want to know how you’re doing. […]

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Advantages and disadvantages of having a Co-Founder for your startup

Launching a startup is hard, and having the wrong co-founder at your side can compound your problems. Yet, launching with an A+ co-founder can help to excel your growth. As with many things, there are usually two sides. Let’s look at the advantages and the disadvantages of having a co-founder for your startup. Let’s start with […]

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Why you need to be careful about who you let invest in your startup

Choose your investors carefully. This is an important statement because it can mean the difference between your startup’s success and its failure. Let’s take a look at why you need to be careful about who you let invest in your startup. Friends and Family This may seem counter-intuitive, but in all reality, friends and family don’t […]

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Should you have an advisory board as a startup CEO

Is there a secret sauce to startup success? It turns out, there just may be. What if we told you that an advisor is a step in the right direction and one that might propel you to triumph? Finding Valuable Resources Whether you have one advisor or an advisory board, you’ll find that they can […]

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The Pros and Cons of Creating an App for your Startup

You’ve got the mobile-friendly website. You have a digital marketing strategy that includes email marketing, social media and pay-per-click. What about the app? Assuming, your startup isn’t app-based like Snapchat, let’s look at the pros and cons of creating an app for your startup. If you’re looking to add an app to your marketing mix, […]

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